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ActiveCampaign Continues Rapid Growth Trajectory by Expanding Executive Leadership Team 

Tech veteran joins SaaS unicorn, signaling company’s continued growth and impact on the market

CHICAGO — June 22, 2022 ActiveCampaign, the leader in Customer Experience Automation (CXA), continues its momentum by welcoming two new members to its leadership team. These additions follow its acquisition of Postmark and DMARC Digests, further demonstrating the SaaS company’s influence on the market. 

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Tech veteran Sameer Kazi has joined ActiveCampaign as President. Previously, he was CEO of customer engagement platform Cheetah Digital. In that time, Cheetah Digital grew into one of the largest independent enterprise martech companies in the world with offices in 18 countries. Prior, he served in senior leadership roles at Simply Measured and ExactTarget where he led both companies through transformative growth periods. As President, Kazi will build upon the core operations of what has made ActiveCampaign so successful and help prepare it for its next phase of growth. Sameer will report directly to founder and CEO Jason VandeBoom.

In addition, Kelly O’Connell has been elevated to the executive leadership team as Senior Vice President, Product Strategy. In her role, she shapes the product and pricing strategy, and leads the product and design teams. O’Connell has been with ActiveCampaign since 2015, and has held key leadership roles across product, sales and customer success functions in the organization.

With these additions to ActiveCampaign’s leadership bench, the Midwest’s largest SaaS unicorn is positioned to enter its next phase of growth – just surpassing 180,000 customers in over 170 countries worldwide and opening its larger Dublin hub to better serve its EMEA customers. 

Supporting quotes

“Welcoming Sameer to ActiveCampaign aligns perfectly towards our next phase of growth,” said VandeBoom. “He has a proven track record of growth, operational excellence at scale, and a product-led mindset with deep Martech experience. Our industry-leading platform and world-class team, coupled with his expertise, will continue to democratize customer experience automation for growing businesses throughout the world.”

“I’m grateful and excited to have an opportunity to join Jason and the entire ActiveCampaign team on this journey,” said Kazi. “ActiveCampaign supercharges growth in every business with an easy-to-use and powerful sales and marketing automation solution. I look forward to working with our teams and customers to accelerate our mutual success.” 

“It’s been an incredible experience supporting ActiveCampaign through its growth across multiple functions since I joined the company seven years ago,” said O’Connell. “Our team is full of kind, hard-working talented people, and the platform is truly unique and constantly iterating to help our customers grow. I am thrilled to join the leadership team and continue to guide the evolution of our platform.” 

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About ActiveCampaign 

ActiveCampaign’s category-defining Customer Experience Automation Platform (CXA) helps over 180,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to 800+ pre-built automations that combine transactional email and email marketing, marketing automation, and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Over 70% of ActiveCampaign’s customers use its 870+ integrations including Microsoft, Shopify, Square, Facebook and Salesforce. ActiveCampaign scores higher in customer satisfaction than any other solution in Marketing Automation, CRM and E-Commerce Personalization on and is the Top Rated Email Marketing Software on TrustRadius. Start a free trial at