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ActiveCampaign Launches a Digital Customer Experience Automation (CXA) Education Series

After completing 185 in-person training sessions in 74 cities across 16 countries, ActiveCampaign is expanding its Study Halls to a digital format that will teach companies how to drive business growth through better customer experiences

CHICAGO, April 23, 2020 /PRNewswire/ — ActiveCampaign, the leader in Customer Experience Automation (CXA), today announces the launch of a digital version of their popular in-person CXA Study Hall series. The in-person series, which launched in 2018, has been attended by over 5000 businesses in 74 cities across 16 countries, and achieved an average satisfaction score of 90% from attendees. Since the program began, the most frequent request from participants, as well as customers not located near a Study Hall location, has been a digital version of the program. The digital expansion of the program will ensure all 95,000 customers across 161 countries have access to low-cost, high-value training to help grow their businesses. The Digital CXA Study Hall content is delivered in three instructor-led, interactive sessions at multiple dates and time zones to best accommodate attendees. The series covers a broad range of topics to accelerate business growth and customer satisfaction, including:
  • Session 1 (one hour): Creating Customer Success: How to Create a Customer Experience Map
  • Session 2 (three hours): Growing Your Business: How to Nurture, Educate & Convert Happy Customers
  • Session 3 (one hour): Get to Know Your Customer: Cultivating Sales & Advocacy
Unlike many training programs that present in-person content over a webinar, this series was specifically created to maximize the value of the digital format. Courses are interactive, with personalized instructor feedback throughout, as well as discussions, polls, and chats that complement the hands-on learning. Included in each session are downloadable automation recipes allowing attendees to seamlessly implement automations learned during training. Each course is adapted to the needs of the cohort, so attendees leave the course with a personalized plan for addressing their specific business challenges and the skills to execute on their plans immediately. “While we saw companies replicating their in-person events with hard-to-digest online videos, we wanted to create an experience that would empower businesses to ignite growth and improve their relationships with their customers,” shares Maria Pergolino, CMO at ActiveCampaign. “We knew we needed something different, and brought our entire education team together to create something transformative.” Customer feedback about the digital series has been positive:
  • “I have been a happy ActiveCampaign user for over two years, but after attending the Digital Study Hall, I have tons of new ideas on how to improve my services and experiences,” said Ryan Donner, owner of Ryan Donner & Associates.
  • “This has been one of the greatest training facilitations for sure. It’s hard to make all happy with the approach, but the facilitators have been top-notch!” said Tosca DiMatteo, owner of TOSCA Coaching and Consulting.
Additional links: About ActiveCampaign ActiveCampaign’s category-defining Customer Experience Automation Platform helps over 95,000 businesses in 161 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful segmentation and personalization across social, email, messaging, chat, and text. Over 70% of ActiveCampaign’s customers use its 300+ integrations including Shopify, Square, Facebook, Eventbrite, and Salesforce. ActiveCampaign scores higher in customer satisfaction than any other solution in both Marketing Automation and CRM All-In-One on Start a free trial at Media Contact: Amy Dardinger [email protected] SOURCE ActiveCampaign

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