ActiveCampaign vs. AWeber

A growing business needs an email marketing platform that can grow with you.

Effortlessly segment your audience based on behavior and engagement, send relevant emails to every contact, and automate it all, so you can get back to running your business.

Free 14-day trial with email sign-up
Join over 150k customers. No credit card needed. Instant setup.

Do more with ActiveCampaign

Go beyond broadcasts with our effortless drag-and-drop email builder, powerful segmentation, free recipes, marketing tools, pre-built templates, and an intuitive CRM to manage your entire business.

  • Multi-step marketing automation
  • Email, site, and campaign tracking
  • Advanced segmentation
  • Dynamic & predictive content
  • A/B/C/D/E testing options
  • Next best action suggestions
  • AI content creation tools
  • Predictive sending with AI
  • 250+ professional templates
  • Drag-and-drop email designer
  • Fully-featured enhanced CRM
  • Custom objects & data structures

Why choose ActiveCampaign over AWeber?

See four reasons why we're the top choice for email, marketing, and sales automation.

Two professionals pointing to a laptop screen discussing important business matters.
  • Connect all your marketing channels

    Engage with your customers across the entire lifecycle and funnel, on every channel they use. From email and social to landing pages and forms, ActiveCampaign’s comprehensive platform helps you nurture and understand your customers to make every interaction memorable.

  • Get more out of your site data

    Use data from site visits, purchases, and hundreds of other interactions in branching workflows that automate time-consuming daily tasks. Nurture your customers and better understand what makes them happy and returning for more.

  • Predictive sending & content

    Use predictive sending and predictive content to deliver the right message to the right person at the right time. Each message is tailored to the individual and sent when they’re most likely to open and engage with your business.

  • Always stay on-brand with our design tools

    Create emails in minutes with a drag-and-drop designer and personalize more than just Hello {First Name}”. Drop in relevant products and follow up based on their behavior and engagement with you.

Email and marketing automation for growing businesses

Get the tools you need to create incredible customer experiences with flexible pricing that scales with you.

Stronger deliverability

Emailtooltester rates ActiveCampaign's deliverability higher than AWeber’s. With top-notch infrastructure and proactive management, your emails reach more contacts effectively.

94.2 %
ActiveCampaign deliverability
83.1 %
AWeber deliverability

Create advanced, multi-step automations

ActiveCampaign’s conditional wait and dynamic routing enable advanced branching, giving you control over campaign delivery, targeting, and response.

Marketing automation
Email automation
Lead scoring
Ecommerce automation
Split and conditional automations
Automation goals
Dynamic content

Run more effective campaigns

ActiveCampaign's unique predictive sending feature automatically sends your emails at the time your contacts are the most engaged–powered by advanced machine learning and contact data.

Content manager
Email templates
Conditional and predictive content
Abandoned cart
Product block
Product catalog
Predictive sending

Powerful omnichannel marketing tools

Combine email, SMS, social media, and more for cohesive campaigns. Track all your omnichannel interactions for a consistent marketing strategy that drives results.

Landing pages
Sign-up forms
Facebook Custom Audiences
Facebook Lead Ads
Site messages
Mobile apps

Analytics & reporting at your fingertips

ActiveCampaign offers extensive ROI tracking and custom reports, with omnichannel metrics and behavior tracking to understand campaign impact and revenue.

Contact reporting
Campaign reporting
Automation reporting
Conversion and revenue reporting
Store performance

Ready to take ActiveCampaign for a spin?

Try it free for 14 days.

Free 14-day trial with email sign-up
Join over 150k customers. No credit card needed. Instant setup.