ActiveCampaign vs. Brevo

Get the foundation to build strong customer relationships with ActiveCampaign. Our platform helps you level up your email marketing, marketing automation, and sales efforts—without a high price tag.

4.6 rating out of 5 stars
10,500+ reviews
Free 14-day trial with email sign-up
Join over 150k customers. No credit card needed. Instant setup.
ActiveCampaign Plus
$49 USD
Per month–paid annually
Effortless & predictive marketing automation
Brevo Business
$65 USD
Per month–paid annually
Basic email & marketing automaton

More features. Lower cost. Better value.

To grow your business, you need reach customers beyond their inboxes. Our industry-leading email and marketing automation lets you create amazing customer experiences across email, web, social media, SMS, and transactional email.

But that's not all: ActiveCampaign is #1 in email deliverability among competitors in Emailtooltester’s 2024 deliverability test, with an average deliverability rate of 94%. If your emails aren’t landing in inboxes, your marketing efforts are going to waste. Choose a platform with solid deliverability.

  • Multi-step marketing automation
  • Email, site, and campaign tracking
  • Advanced segmentation
  • Dynamic & predictive content
  • A/B/C/D/E testing options
  • Next best action suggestions
  • AI content creation tools
  • Predictive sending with AI
  • 250+ professional templates
  • Drag-and-drop email designer
  • Fully-featured enhanced CRM
  • Custom objects & data structures

Why choose ActiveCampaign over Brevo?

See four reasons why we're the top choice for email, marketing, and sales automation.

Two professionals pointing to a laptop screen discussing important business matters.
  • Take advantage of omnichannel

    Connect more meaningfully with your customers. Tie your marketing across web, email, social media, and SMS with powerful automation and segmentation, seamlessly continuing the conversation across channels as they advance in the customer journey.

  • Get the best value

    With ActiveCampaign, you get an industry-leading product for the best value, with flexible options and easy subscription management.

  • Drag-and-drop your way to best-practice

    Building an automation is as easy as reading a flowchart. The ActiveCampaign automation builder is specifically designed to be as easy to use as possible. And it’s backed by the best support in the business; if you need help, we offer lots of options from online workshops to detailed tutorials.

  • Integrated design, landing page, and AI content tools

    Build dynamic content, use a responsive template, and personalize your email campaigns in minutes.

Everything you need to drive ROI

Best-in-class templates, automations, custom landing pages and forms, sales and marketing automation accessible support & training, hundreds of integrations, and more. You get it all with ActiveCampaign.

Create advanced, multi-step automations

ActiveCampaign’s conditional wait and dynamic routing enable advanced branching, giving you control over campaign delivery, targeting, and response.

Marketing automation
Sales engagement automation
Lead scoring
Ecommerce automation
Split and conditional automations
Automation goals
Predictive sending
Dynamic content

Run more effective campaigns

Do more with ActiveCampaign's advanced segmentation, automation, and personalization features, delivering targeted messaging across every channel and improved customer engagement.

Content manager
Email templates
Conditional content
Abandoned cart
Product block
Product catalog

Powerful omnichannel marketing tools

Combine email, SMS, social media, and more for cohesive campaigns. Track all your omnichannel interactions for a consistent marketing strategy that drives results.

Landing pages
Sign-up forms
Facebook Custom Audiences
Facebook Lead Ads
Site messages
Mobile apps

Actionable analytics & reporting

ActiveCampaign offers extensive ROI tracking and custom reports, with omnichannel metrics and behavior tracking to understand campaign impact and revenue.

Contact reporting
Campaign reporting
Automation reporting
Conversion and revenue reporting
Store performance

Ready to take ActiveCampaign for a spin?

Try it free for 14 days.

Free 14-day trial with email sign-up
Join over 150k customers. No credit card needed. Instant setup.