Elevate Your Automation Game

When selecting an automation solution, it’s crucial to make sure the platform you choose has features that cater to your specific business needs. Kartra boasts all-in-one functionality, combining essential marketing tools under one roof, while ActiveCampaign excels in its robust automation capabilities and personalized customer interactions. Compare each platform and make an informed decision to unleash the ultimate potential of your marketing strategy.


Plan Type: Plus
Emails/month: Unlimited
Setup Costs: $0

Advanced Automation
E-commerce Integration
Deep CRM Integration
Advanced Analytics

$ 49
per month - paid yearly


Plan Type: Starter
Emails/month: 15,000
Setup Costs: $0

Marketing Automation
Lead Capture
Drag-and-Drop Page Builder

$ 99
per month - paid yearly

Advanced automation capabilities for dynamic marketing campaigns

  • Visual automation builder  for intricate workflows
  • Behavior-based triggers for precise and timely customer interactions
  • Seamless integration with popular e-commerce platforms 
  • Comprehensive CRM integration for streamlined lead nurturing and management
  • Deep analytics and reporting for tracking and optimizing automation performance
g2 rating

Empowering your growth with seamless CRM integration

Easily integrate with popular CRM systems to centralize customer data and gain a 360-degree view of their interactions. Build stronger customer relationships and drive long-term success by utilizing effective lead nurturing, personalized communication, and automated follow-ups.

Take your automation strategy to new heights

Take your automation to the next level. Choose the superior tool that offers advanced marketing automation, robust CRM integration, and comprehensive personalization options, all geared towards empowering success in a highly competitive market.


Advanced Automation

Create automations with conditional logic.

Behavioral-Based Triggers

Trigger automations based on specific customer actions, enabling highly personalized campaigns.

SMS Marketing Automation

Engage with customers through text messages.

Split Automations

Use If/then logic to give customized experiences without creating dozens of automations.


Customizable Templates

Choose from a library of email templates and customize them with a drag-and-drop editor.

Advanced Segmentation

Streamline how you filter contacts and test your campaigns by using conditions that allow for different combinations of collected data.

Site and Event Tracking

Track website activity and custom events for personalized targeting and triggering automation.

Predictive Sending

Optimize email delivery times based on individual recipient behavior, increasing open rates.


Robust CRM

A central hub for storing, organizing, and incorporating customer data to manage customer relationships and sales pipelines.

Deep Contact Management

Manage contacts, track customer interactions, and nurture leads all within the CRM.

Lead Scoring

Prioritize and segment leads based on their engagement level and likelihood of conversion.

Pipeline Management

Track and manage deals efficiently using a suite of sales automation features.

Data-Based Email Personalization

Create one-on-one email personalization based on each customer's CRM data.


API Connection

Utilize an extensive API for custom integrations and development.


Connect webhooks for real-time data updates and notifications.

E-commerce Integrations

Integrate popular e-commerce platforms to save time and streamline the fulfillment process.

Two-Way Sync

Integrate various apps and platforms with your CRM.

How ActiveCampaign wins over Kartra

Elevate your audience targeting and outreach.

Multi-channel messaging

Use email, SMS, Facebook Custom Audiences, and more to reach your contacts where they are.

A/B testing

Test emails—or entire automation workflows—to find what works and what doesn't for your subscriber lists.

Date-based automation

Trigger automations when you update content and automatically follow up with your target audience.

Goals & goals reporting

Measure your efforts and optimize your funnel to get the most out of your automation tool.

Contact & lead scoring

Understand email subscribers engagement, identify their interests, and send them what you know they'll love.

Make it a hassle-free switch

Try ActiveCampaign for free

Instant set-up. No credit card required.

Schedule a free demo

Get a free walkthrough of ActiveCampaign