ActiveCampaign vs. Kit (ConvertKit)

Don’t be stuck with limited features with basic email marketing platforms. Get the email marketing tool with advanced features, such as segmentation, smart automation, and a CRM to help you manage relationships.

4.5 rating out of 5 stars
10,500+ reviews
Free 14-day trial with email sign-up
Join over 150k customers. No credit card needed. Instant setup.
ActiveCampaign Plus
$49 USD
Per month–paid annually
Intelligent automation for creators
Kit Pro
$50 USD
Per month–paid annually
Simplified marketing automation

Why choose us over Kit?

We’re a top choice for creators. Grow your audience without compromise with popular email marketing services built in. Get started fast with landing page templates.

Build effortless multi-step automations

ActiveCampaign's conditional wait and dynamic routing modules let you easily create advanced flows. Gain control over your automated campaigns, who receives them, and how they respond to customer actions. Connect your store and sell more online.

Marketing automation
Email automation
Lead scoring
Ecommerce automation
Split automations
AI automation builder
Predictive sending
900+ pre-built automation recipes

Run campaigns on every channel

ActiveCampaign brings all your channels together so you can reach your customers on the ones that resonate best. Merge email, SMS, social media, and more for unified campaigns.

Via integration
Facebook Custom Audiences
Facebook Lead Ads
Instagram Lead Ads
Google Ads
Site messaging
Store integrations (e.g. Shopify)

Create marketing content faster with design & AI tools

ActiveCampaign offers AI tools, predictive content, and a landing page designer for flawless, on-brand emails in minutes. Our platform is designed for creators and marketers who want to always look and sound their best.

Drag-and-drop email designer
HTML editor
Landing page builder
Sign-up form creator
Conditional content
Multiple preview and testing options
Generative AI
Conversational refinement
Single prompt

Actionable analytics & reporting

ActiveCampaign helps creators track ROI and create detailed marketing and revenue reports. With omnichannel metrics and behavior tracking, you can easily understand your campaign's impact and how it drives revenue.

Contact reporting
Campaign reporting
Automation reporting
Conversion and revenue reporting
Goal analysis
Store performance
BI-grade custom reporting
Behavior and trend analysis

Marketing automation that grows with you

Get an easy-to-use visual email campaign designer (that won’t cramp your style), powerful email targeting and segmentation for your sales funnels.

  • Multi-step marketing automation
  • Email, site, and campaign tracking
  • Advanced segmentation
  • Dynamic & predictive content
  • A/B/C/D/E testing options
  • Next best action suggestions
  • AI content creation tools
  • Predictive sending with AI
  • 250+ professional templates
  • Drag-and-drop email designer
  • Fully-featured enhanced CRM
  • Custom objects & data structures

Still not convinced? Here are three reasons to choose us.

Switching from Kit or new to email and marketing automation altogether? Our platform gives you effortless control over campaigns, deeper personalization, enhanced automations across your MarTech stack, and improved deliverability.

Ready to take ActiveCampaign for a spin?

Try it free for 14 days.

Free 14-day trial with email sign-up
Join over 150k customers. No credit card needed. Instant setup.