ActiveCampaign Vs. Drip

Outpacing Drip: The Clear Advantage in Email Marketing

Navigating the complex landscape of email marketing platforms can be a daunting task. Two giants in the field, Drip and ActiveCampaign, stand out with unique strengths that set them apart from the crowd. Drip shines with its ecommerce-centric features and dynamic automation. On the other hand, ActiveCampaign’s comprehensive automation capabilities, flexible sales CRM, and AI-powered functionalities make it an all-around solution for businesses of all sizes. Both platforms boast robust features, but understanding their nuances will help you decide which suits your business needs better. Dive into our comprehensive comparison to discover how Drip and ActiveCampaign stack up against each other and find the platform that resonates with your unique requirements.

CRM Integration - ActiveCampaign Leads the Pack

      • Robust Functionality: CRM built into the platform, not just an add-on, allowing for robust functionality and deep integration with other features.
      • Sales Automation: Seamlessly integrates with its sales automation tools, allowing businesses to streamline their sales processes more effectively than with Drip.
      • Customization: Extensive customization, from custom fields to lead scoring rules, providing a more tailored experience.
      • User Interface: Intuitive user interface that makes managing customer relationships and tracking interactions easier.
      • Reporting and Analytics: Access to comprehensive reporting and analytics tools, providing them with insightful data beyond what Drip offers.
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Unparalleled Automation in CRM

ActiveCampaign goes beyond just basic automation with its comprehensive set of tools. It allows businesses to create intricate automation workflows that involve not just email but also sales and CRM activities. With capabilities such as site tracking, event tracking, and conditional content, businesses can automate a wide range of processes that can’t be matched with Drip. This provides a level of efficiency and consistency in customer engagement that sets ActiveCampaign apart.

ActiveCampaign: A Superior Solution for E-commerce Businesses

When it comes to serving the needs of e-commerce businesses, ActiveCampaign shines brighter than Drip. Its advanced automation features, superior CRM integration, and better personalization capabilities make it a clear choice for any e-commerce platform.


Sales automation

Marketing automation

Multi-channel automation

Event Tracking


Site messaging and tracking

Integrated CRM

Bring together all the info you need for your sales strategy.

Content management

Get notified via email when certain customer actions/activities happen.


A/B testing for emails

Predictive Sending

Create different variants of dynamic content, and automatically send each customer the content they want to see when they want to see it.

Customer segmentation

Conditional content

Manage unlimited deals throughout your sales funnel.

Dynamic content personalization

Reporting & Analytics

Comprehensive campaign reports

User behavior tracking

Other Features

Landing page builder

SMS Marketing

Ecommerce integration

Machine learning

Social media integration

Why growing businesses love ActiveCampaign

Easy-to-Use Automation Builder

Building an automation is as easy as reading a flowchart. The ActiveCampaign automation builder is specifically designed to be as easy to use as possible – and if you need help, we offer support and detailed tutorials.


HubSpot limits users to one Shopify store. With ActiveCampaign, you can use our direct integration to connect to multiple Shopify stores in just a few clicks (along with BigCommerce, WooCommerce, and Square).

Best-in-class tools

ActiveCampaign integrates with over 850+ different apps, giving you the flexibility to build efficient tech stacks.

Make it a hassle-free switch

Try ActiveCampaign for free

Instant set-up. No credit card required.

Schedule a free demo

Get a free walkthrough of ActiveCampaign