Compare us with GetResponse

Choose the marketing automation software that will arm you with features to elevate your strategy. With features like pre-designed templates and advanced automation workflows, find the right fit for your business and take your campaigns to new heights.

Free 14-day trial with email sign-up
Join over 150k customers. No credit card needed. Instant setup.

Advanced personalization options for highly tailored campaigns

ActiveCampaign delivers personalized messaging options, automation triggers for targeted campaigns, CRM integration for customer data, lead scoring and nurturing, and segmentation for precise audience targeting.

  • Multi-step marketing automation
  • Email, site, and campaign tracking
  • Advanced segmentation
  • Dynamic & predictive content
  • A/B/C/D/E testing options
  • Next best action suggestions
  • AI content creation tools
  • Predictive sending with AI
  • 250+ professional templates
  • Drag-and-drop email designer
  • Fully-featured enhanced CRM
  • Custom objects & data structures

Why choose ActiveCampaign over GetResponse?

See four reasons why we're the top choice for email, marketing, and sales automation.

Two professionals pointing to a laptop screen discussing important business matters.
  • Connect on every channel

    Use email, SMS, Facebook Custom Audiences, and more to reach your contacts where they are.

  • Test up to five options

    Test emails—or entire automation workflows—to find what works and what doesn’t for your subscriber lists.

  • Prioritize your campaigns with lead scoring

    Understand email subscribers engagement, identify their interests, and send them what you know they’ll love.

  • Set goals and create reports

    Measure your efforts and optimize your funnel to get the most out of your automation tool.

How ActiveCampaign wins

Create highly tailored and targeted marketing campaigns, segment your audience based on factors like behavior, preferences, and demographics, and use powerful automation workflows to tie it all together. This level of precision ensures that each communication resonates with the right audience and improves conversion rates.

Create advanced, multi-step automations

ActiveCampaign’s conditional wait and dynamic routing enable advanced branching, giving you control over campaign delivery, targeting, and response.

Marketing automation
Email automation
Lead scoring
Ecommerce automation
Split and conditional automations
Automation goals
Dynamic content
Predictive sending

Personalize for every customer

Do more with ActiveCampaign's advanced segmentation, automation, and personalization features, delivering targeted messaging across every channel and improved customer engagement.

Advanced segmentation
Customizable templates
Site and event tracking
900+ pre-built automation recipes
900+ integrated apps
Product block
Product catalog

Get a powerful built-in CRM

Our platform seamlessly connects sales and marketing automation to streamline relationship management, personalize every message, and drive results.

Deep contact management
Sales engagement automation
Account and deal management
Deal pipelines
Win probability

Analytics & reporting at your fingertips

ActiveCampaign offers extensive ROI tracking and custom reports, with omnichannel metrics and behavior tracking to understand campaign impact and revenue.

Contact reporting
Campaign reporting
Automation reporting
Email analytics
Store performance
Conversion and revenue reporting

Ready to take ActiveCampaign for a spin?

Try it free for 14 days.

Free 14-day trial with email sign-up
Join over 150k customers. No credit card needed. Instant setup.