ActiveCampaign vs. HubSpot

What if we told you that you could get all the same features and functionality as HubSpot, but at a fraction of the cost? Stop overpaying for basic all-in-one functionality, and get a tool that gives you exactly what you need.

4.5 rating out of 5 stars
10,500+ reviews
Free 14-day trial with email sign-up
Join over 150k customers. No credit card needed. Instant setup.
ActiveCampaign Pro + Enhanced CRM
$299 USD
Per month–paid annually
Effortless & predictive multi-step automation
HubSpot Marketing+ Professional
$900 USD
Per month–paid monthly
Overly-complex & expensive automation

Send more messages

There aren’t any hard limits with ActiveCampaign. Our email sends scale up with your contact list, so you can keep up the same sending frequency as you grow your business.

10 x contacts
ActiveCampaign monthly email sends
HubSpot daily email sends

More powerful multi-step automations

With ActiveCampaign, you have more control over who gets your automated campaigns, how they go out, and how they react to customer actions.

Our dynamic routing and conditional wait modules let you create more complex branching and action-based flows that drive results.

Basic automation
Unlimited automation actions
Split automations
Predictive sending
Automation split testing
Start/stop automations
Automation map
Lead and contact scoring

A truly integrated CRM

ActiveCampaign makes the transition between marketing and sales completely seamless.

Our built-in CRM is designed to help you get more out of your data, with unlimited automations that help you simplify your sales process no matter how complex it is.

Sales CRM
Mobile CRM app
Unlimited sales automation
Unlimited pipeline management
Lead management
Sales routing
Tasks and notes
Win probability

Effortless marketing across every channel

Seamlessly integrate email, SMS, social media, and more to create cohesive, personalized campaigns. Track customer interactions across all channels, to create a consistent and impactful marketing strategy for your business.

1:1 email
Facebook Custom Audiences
Facebook Lead Ads
Team notifications
Email and landing page design tools
Predictive content

Over 900 integrated apps

With over 900 native integrations available in our app marketplace, ActiveCampaign gives you better control over the tools you already know and love.

Google Ads

You don’t need to overpay for powerful automation

All-in-one solutions like HubSpot often charge a premium. ActiveCampaign offers comprehensive email, SMS marketing, automation, and CRM features at a fraction of the cost, without unnecessary extras.

  • Multi-step marketing automation
  • Email, site, and campaign tracking
  • Advanced segmentation
  • Dynamic & predictive content
  • A/B/C/D/E testing options
  • Next best action suggestions
  • AI content creation tools
  • Predictive sending with AI
  • 250+ professional templates
  • Drag-and-drop email designer
  • Fully-featured enhanced CRM
  • Custom objects & data structures

Why choose us over HubSpot?

Enhance your marketing efforts, minus the cost and complexity. Here are three reasons why you should choose us:

Still not convinced?

Switching from HubSpot or new to omnichannel marketing? Our toolkit offers easy-to-use, deeper personalization, better automations, and improved deliverability for more control over your campaigns.

Meets all business needs

An independent G2 survey found that more marketing automation users are likely to agree that ActiveCampaign better meets their business needs.

90 %
ActiveCampaign G2 satisfaction score
85 %
HubSpot G2 satisfaction score

Stronger deliverability

Emailtooltester rates ActiveCampaign's deliverability higher than HubSpot’s. With top-notch infrastructure and proactive management, your emails reach more contacts effectively.

94.2 %
ActiveCampaign deliverability
77.7 %
HubSpot deliverability

Ready to take ActiveCampaign for a spin?

Try it free for 14 days.

Free 14-day trial with email sign-up
Join over 150k customers. No credit card needed. Instant setup.