ActiveCampaign vs. MarketHero

Looking for a powerful marketing automation tool? MarketHero offers robust email marketing features, while ActiveCampaign excels in automation and personalization. Discover which platform aligns with your business goals and drives better results.

Free 14-day trial with email sign-up
Join over 150k customers. No credit card needed. Instant setup.

Get hyper-targeted segmentation & personalization with ActiveCampaign

Create complex workflows with a visual automation builder, personalized journeys with conditional logic, customizable triggers, and actions. 

Enjoy seamless third-party app integration, dynamic content, and personalized messaging for better engagement.

  • Multi-step marketing automation
  • Email, site, and campaign tracking
  • Advanced segmentation
  • Dynamic & predictive content
  • A/B/C/D/E testing options
  • Next best action suggestions
  • AI content creation tools
  • Predictive sending with AI
  • 250+ professional templates
  • Drag-and-drop email designer
  • Fully-featured enhanced CRM
  • Custom objects & data structures

Why choose ActiveCampaign over MarketHero?

See four reasons why we're the top choice for email, marketing, and sales automation.

Two professionals pointing to a laptop screen discussing important business matters.
  • Personalize for every customer

    ActiveCampaign’s segmentation and personalization tools create highly targeted campaigns, delivering tailored messages to maximize engagement and conversions.

  • Build automations in minutes

    Building an automation is as easy as reading a flowchart (or writing a prompt). Our automation builder is designed to be as easy to use as possible, with AI-powered generative tools, and if you need help, we offer support and detailed tutorials.

  • Effortlessly share data, insights, & more

    Integrate ActiveCampaign with your favorite ecommerce platform to send automated cart abandonment emails and win-back campaigns. Segment your customers based on information like order size or products bought and target the right users with the right message.

  • Connect your store

    MarketHero limits users to one Shopify store. With ActiveCampaign, you can use our direct integration to connect to multiple Shopify stores in just a few clicks (along with BigCommerce, WooCommerce, and Square).

Unlock the power of marketing automation

ActiveCampaign provides extensive segmentation and personalization features, allowing you to create highly targeted campaigns based on customer data and behaviors.

With advanced tagging and lead scoring, you can precisely segment your audience, ensuring relevant content and offers reach the right people at the right time. ActiveCampaign’s dynamic content capabilities further enhance personalization, allowing you to deliver tailored messages and experiences based on individual preferences.

Create advanced, multi-step automations

ActiveCampaign’s conditional wait and dynamic routing enable advanced branching, giving you control over campaign delivery, targeting, and response.

Marketing automation
Email automation
Lead scoring
Ecommerce automation
Split and conditional automations
Automation goals
Dynamic content
Predictive sending

Run more effective campaigns

Do more with ActiveCampaign's advanced segmentation, automation, and personalization features, delivering targeted messaging across every channel and improved customer engagement.

Content manager
Email templates
Conditional and predictive content
A/B testing
900+ pre-built automation recipes
900+ integrated apps

Powerful omnichannel marketing tools

Combine email, SMS, social media, and more for cohesive campaigns. Track all your omnichannel interactions for a consistent marketing strategy that drives results.

Email campaigns
Landing pages
Sign-up forms
Facebook Custom Audiences
Facebook Lead Ads
Site messages
Mobile apps

Analytics & reporting at your fingertips

ActiveCampaign offers extensive ROI tracking and custom reports, with omnichannel metrics and behavior tracking to understand campaign impact and revenue.

Contact reporting
Campaign reporting
Automation reporting
Email analytics
Funnel reporting
Store performance
Conversion and revenue reporting

Ready to take ActiveCampaign for a spin?

Try it free for 14 days.

Free 14-day trial with email sign-up
Join over 150k customers. No credit card needed. Instant setup.