ActiveCampaign vs. Marketo

For your business to grow and scale, you need the right features, not everything and the kitchen sink. 

Get what you need when you need it, in an easy-to-use and affordable solution. Plus, you can try us free for 14 days and let our platform speak for itself.

4.5 rating out of 5 stars
10,500+ reviews
Free 14-day trial with email sign-up
Join over 150k customers. No credit card needed. Instant setup.
ActiveCampaign Pro
$79 USD
Per month–paid annually
Effortless & predictive marketing automation
$895 USD
Per month–paid annually
Costly and overly-complex marketing automaton

Lower cost. Better reviews. You win.

Businesses in 170 countries trust ActiveCampaign to help them with email marketing, marketing automation, and sales CRM. 

G2 reviewers say ActiveCampaign beats Marketo in every comparable marketing automation platform category. We’ll help you do more on a lower budget.

  • Multi-step marketing automation
  • Email, site, and campaign tracking
  • Advanced segmentation
  • Dynamic & predictive content
  • A/B/C/D/E testing options
  • Next best action suggestions
  • AI content creation tools
  • Predictive sending with AI
  • 250+ professional templates
  • Drag-and-drop email designer
  • Fully-featured enhanced CRM
  • Custom objects & data structures

Why choose ActiveCampaign over Marketo?

Here are four reasons why we're the top choice for growing brands.

Two professionals pointing to a laptop screen discussing important business matters.
  • The foundation for your perfect tech stack

    Get the best of email, marketing automation, and sales in one platform to create the right foundation for your tech stack. ActiveCampaign integrates with 900+ of the apps that are the best at what they do so you can work your way.

  • Easier to get started quickly

    There’s a steep learning curve to Marketo and simple tasks take longer than they should. With ActiveCampaign’s intuitive platform, free training resources, and best-in-class support, you’ll spend less time wrestling with your tools and more time achieving your goals.

  • Up your efficiency with sales automation

    No longer worry about wasting time on tasks like pipeline management, customer segmentation, or lead nurturing. Sales automation will handle it for you.

  • Get the data that matters

    Important insights are captured, organized, and actionable. Easily trace your entire customer journey to discover trends, so you only spend time on activities that generate revenue. Know what turns leads into customers, and make the best marketing decisions possible.

We’re a powerful, intuitive, and affordable solution

Don’t spend more time setting things up than actually optimizing your marketing and sales. Connect with your customers throughout the lifecycle and personalize every interaction to get new customers and keep current ones coming back again and again.

Rated higher for ease of use

When asked how easy each platform was to use, more G2 survey respondents agreed that ActiveCampaign was more intuitive.

84 %
ActiveCampaign G2 satisfaction score
72 %
Marketo G2 satisfaction score

Named a better business partner

An independent G2 survey found that more marketing automation users are likely to agree that ActiveCampaign better meets their business needs.

90 %
ActiveCampaign G2 satisfaction score
76 %
Marketo G2 satisfaction score

Create advanced, multi-step automations

ActiveCampaign’s conditional wait and dynamic routing enable advanced branching, giving you control over campaign delivery, targeting, and response.

Marketing automation
Email automation
Lead scoring
Ecommerce automation
Split and conditional actions
Automation goals
Predictive sending
Dynamic content

Run more effective campaigns

Do more with ActiveCampaign's advanced segmentation, automation, and personalization features, delivering targeted messaging across every channel and improved customer engagement.

Content manager
Email templates
Conditional content
Abandoned cart
Product block
Product catalog

Powerful omnichannel marketing tools

Combine email, SMS, social media, and more for cohesive campaigns. Track all your omnichannel interactions for a consistent marketing strategy that drives results.

Landing pages
Sign-up forms
Facebook Custom Audiences
Facebook Lead Ads
Site messages
Mobile apps

Actionable analytics & reporting

ActiveCampaign offers extensive ROI tracking and custom reports, with omnichannel metrics and behavior tracking to understand campaign impact and revenue.

Contact reporting
Campaign reporting
Automation reporting
Conversion and revenue reporting
Store performance
Email analytics
Funnel reporting

Ready to take ActiveCampaign for a spin?

Try it free for 14 days.

Free 14-day trial with email sign-up
Join over 150k customers. No credit card needed. Instant setup.