ActiveCampaign vs. Omnisend

Omnisend and ActiveCampaign each have their own unique strengths.

Omnisend excels in providing intuitive email campaign management and advanced e-commerce features, while ActiveCampaign stands out for its robust automation capabilities and comprehensive customer segmentation. Compare both and find the perfect fit for your needs.

Free 14-day trial with email sign-up
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Unlock success for ecommerce entrepreneurs with ActiveCampaign

ActiveCampaign delivers powerful lead scoring capabilities, seamless CRM integration, multi-channel interaction tracking, detailed contact management, and automation features to enhance your sales and marketing workflow.

  • Multi-step marketing automation
  • Email, site, and campaign tracking
  • Advanced segmentation
  • Dynamic & predictive content
  • A/B/C/D/E testing options
  • Next best action suggestions
  • AI content creation tools
  • Predictive sending with AI
  • 250+ professional templates
  • Drag-and-drop email designer
  • Fully-featured enhanced CRM
  • Custom objects & data structures

Why choose ActiveCampaign over Omnisend?

See four reasons why we're the top choice for email, marketing, and sales automation.

Two professionals pointing to a laptop screen discussing important business matters.
  • Personalize with conditional & predictive content

    Dynamically customize email content, subject lines, and even landing pages based on individual customer data and behavior in order to create targeted, relevant messages that resonate with your audience.

  • Don’t just A/B test: A/B/C/D/E test

    Test emails—or entire automation workflows—to find what works and what doesn’t for your subscriber lists.

  • Sell more online

    Omnisend limits users to one Shopify store. With ActiveCampaign, you can use our direct integration to connect to multiple Shopify stores in just a few clicks (along with BigCommerce, WooCommerce, and Square).

  • True omnichannel marketing

    ActiveCampaign brings all your channels together so you can reach your customers on the ones that resonate best. Merge email, SMS, social media, and more for unified campaigns.

Unlock your marketing potential

Take advantage of a range of features including advanced automation workflows, personalized customer experiences, and deep analytics and reporting for tracking campaign performance.

Create advanced, multi-step automations

ActiveCampaign’s conditional wait and dynamic routing enable advanced branching, giving you control over campaign delivery, targeting, and response.

Marketing automation
Email automation
Lead scoring
Ecommerce automation
Split and conditional automations
Automation goals
Dynamic content
Predictive sending

Get more from your email campaigns

ActiveCampaign outshines Omnisend when it comes to customer segmentation, personalization options, and deliverability.

With ActiveCampaign, you can create highly targeted segments based on criteria such as demographics, behavior, interactions, and lead score. This level of granular segmentation allows you to tailor your marketing campaigns and messages to individual customer needs and preferences.

Email campaigns
SMS marketing
Ecommerce tracking
Predictive content
A/B testing
Customizable sign-up forms
AI tools

Better track your ROI

With our powerful reporting options, tracking tools, and app integrations, you can effortlessly assess your impact and find out more about your customers.

Site tracking
Event tracking
Goal tracking
Behavior tracking
CRM integration
Machine learning

Ready to take ActiveCampaign for a spin?

Try it free for 14 days.

Free 14-day trial with email sign-up
Join over 150k customers. No credit card needed. Instant setup.