ActiveCampaign vs. Pipedrive

Get all your tools working together with 900+ integrations that are ready to fit into your sales automation workflows. Improve results across all channels with CRM, email campaigns, and sales and marketing automation.

Free 14-day trial with email sign-up
Join over 150k customers. No credit card needed. Instant setup.

Grow your sales and meet your business goals

The dynamic CRM built into ActiveCampaign’s platform allows you to set up custom reporting dashboards so you can track the metrics that matter to your business.

Sell more in less time, automatically accomplish tasks in the background, and sell smarter with predictive analytics, lead scoring, and split testing.

  • Multi-step marketing automation
  • Email, site, and campaign tracking
  • Advanced segmentation
  • Dynamic & predictive content
  • A/B/C/D/E testing options
  • Next best action suggestions
  • AI content creation tools
  • Predictive sending with AI
  • 250+ professional templates
  • Drag-and-drop email designer
  • Fully-featured enhanced CRM
  • Custom objects & data structures

Why choose ActiveCampaign over Pipedrive?

See four reasons why we're the top choice for email, marketing, and sales automation.

Two professionals pointing to a laptop screen discussing important business matters.
  • Forecast sales and revenue with win probability

    Easily identify the deals your sales team should spend more time on. Whether its frequency of emails or number of tags, win probability tells you which actions lead to closed deals and which are unimportant.

  • Create custom reports for your team

    See metrics the way you need and get the answers that matter most. Create detailed reports to uncover trends and see where you can improve.

  • Qualify your pipeline with lead scoring

    Grow revenue and improve win rate by identifying your hottest leads and automatically notify your team or start an automation that gets them on your calendar.

  • Connect Facebook, Instagram, LinkedIn, & more

    Integrate your social media platforms to engage with your audience where they are. With pinpoint targeting and automation, you can provide amazing customer experiences based on almost any preference or behavior.

Robust features, minus the headaches

Every business should have access to the best tools for the job. Get started in just a few clicks with ActiveCampaign.

Fills more business requirements

An independent G2 survey found that more users believe ActiveCampaign better meets their marketing automation needs.

90 %
ActiveCampaign G2 satisfaction score
84 %
Pipedrive G2 satisfaction score

Higher quality of support

Independent G2 reviewers are more likely to reccommend ActiveCampaign based on the quality of their customer support.

88 %
ActiveCampaign G2 satisfaction score
84 %
Pipedrive G2 satisfaction score

More control over your CRM

Our platform seamlessly connects sales and marketing automation to streamline relationship management, personalize every message, and drive results.

Sales engagement automation
Account and deal management
Deal pipelines
Win probability

Create advanced, multi-step automations

ActiveCampaign’s conditional wait and dynamic routing enable advanced branching, giving you control over campaign delivery, targeting, and response.

Marketing automation
Email automation
Lead scoring
Ecommerce automation
Split and conditional automations
Automation goals
Dynamic content
Predictive sending

Run more effective campaigns

Do more with ActiveCampaign's advanced segmentation, automation, and personalization features, delivering targeted messaging across every channel and improved customer engagement.

Content manager
Email templates
Conditional and predictive content
Abandoned cart
Product block
Product catalog
900+ pre-built automation recipes
900+ integrated apps

Powerful omnichannel marketing tools

Combine email, SMS, social media, and more for cohesive campaigns. Track all your omnichannel interactions for a consistent marketing strategy that drives results.

Landing pages
Sign-up forms
Facebook Custom Audiences
Facebook Lead Ads
Site messages
Mobile apps

Analytics & reporting at your fingertips

ActiveCampaign offers extensive ROI tracking and custom reports, with omnichannel metrics and behavior tracking to understand campaign impact and revenue.

Contact reporting
Campaign reporting
Automation reporting
Conversion and revenue reporting
Store performance

Ready to take ActiveCampaign for a spin?

Try it free for 14 days.

Free 14-day trial with email sign-up
Join over 150k customers. No credit card needed. Instant setup.