Build and
automate deeply personalized customer experiences

Merchants using ActiveCampaign personalization have doubled their click-through rate.

Product Features


  • Product catalog
  • Behavior-based segmentation
  • Conditional content
  • Message variables
  • Split testing
  • Lists
  • Contact scoring
  • Personalization tags
  • Custom domains

Product catalog

Sync all your products into ActiveCampaign and take your marketing automation strategy to new heights. With product catalog, create highly personalized messages for each shopper based on deep data attributes to promote new products, cross-sell related ones, and unlock repeat purchases.

Leverage product catalog to:

  • Build targeted campaigns by segmenting on shopper behavior data
  • Use dynamic filters or manually select products you want to showcase in your campaigns
  • Unlock new automations to drive product launches, cross-sell, and upsell
Personalization ProductCatalog
Personalization Revenue optimization

Revenue optimization

Re-engage customers after they’ve made a purchase to offer complimentary products like accessories or frequently bought together and increase customer lifetime value.

Message shoppers to upsell them into better products that fit their browsing history and are more profitable.


Product interest follow-ups
Encourage prospects based on their interest in your products to make a purchase, increase customer loyalty, and drive more revenue. 

Category interest follow-ups
Group customers that have made a purchase within a specific category and show them products and accessories that complement their recent purchase.

Product recommendations
Use your store’s data and collect new actionable insights in ActiveCampaign to confidently recommend each shopper the most relevant products for their first or next purchase.

Personalization Merchandising
Personalization ConditionalContent

Send ultra-relevant emails with Conditional Content

ActiveCampaign’s Conditional Content lets you dynamically show or hide content in your emails based on specific date like contacts’ interests, preferences, location, etc. 

Personalize all of your email campaigns by creating a custom set of rules that determines what content is shown to each individual contact.