Do You Need New Clients to Grow Your Business? Maybe Not.

People like to work with people they already know, like, and trust.

So it only makes sense that the best people to work with are often those with whom you already have before.

You’ve already done the heavy lifting and have a great relationship, so why not follow up to see if there are new opportunities to work together?

With our free tool you’ll get 6 follow-up email templates to customize and send to your past clients. Follow-up emails help re-open the conversation and explore new opportunities to work with them again!

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Crafting a good customer experience doesn’t happen by accident. You need to think purposefully about how each interaction connects and adds up. Join us for a FREE webinar that dives into using ActiveCampaign to send one-to-one sales emails from your preferred email provider for integrated engagement.

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When should I send a follow-up?

There are many times you should send a follow-up email, such as:

  • After a successful meeting
  • When updates are made to a project plan
  • Kicking off a relationship after a conference or networking event
  • You’ve tried other methods of communication that have proven unsuccessful

But, not all those kinds of follow-ups are going to drive revenue. Since you run a business (or work for one), you want to focus on what matters: sales and revenue.

Follow-up email subject line templates

You came here for templates, and hopefully you downloaded them already! But what you may not know is that the most important part of an email is the subject line.

To get your follow-up emails opened, you need to decide which way to go with your subject lines:

  • Very literal- “Terry, following up on our proposal review”
  • Inciting curiosity in the subject line

The literal and direct subject lines are likely to get opened because the receiver immediately knows what the email is about.

But what about the second option? How do you create curiosity in the recipient so they can’t help but open?

Here are 5 ways:

  1. Ask a curiosity-inducing question
  2. Start a sequence of events, but don’t finish
  3. Do something unexpected
  4. Imply you have info they don’t
  5. Imply they used to know something that they’ve since forgotten

Once you’ve crafted a compelling subject line, use your new (free) follow-up template for the body of your email.

Get a free follow-up template

Your next follow-up email may be the most important email you have ever sent.

Staring at the blinking cursor every time you have to follow up with somebody shouldn’t stop you from growing your business.

As long as you include the right things in each follow up, the results will come. By using one of these follow-up templates, you’ll guarantee you sound thoughtful and professional every time.

Make sure you don’t leave out anything that needs to be there with these follow-up templates.

Ready to get started?

Start a 14-day free trial of ActiveCampaign. No credit card, no setup, no hassle.