Your product only gets one first impression. Make it count.

You have a stellar product. You want to advertise everything it can do, but you’re having trouble fitting it all into a product sheet.

Or maybe you need to set up a product sheet and have no idea where to start?

A good product sheet will let your customers know all about your product and convince them of its worth.

However, they take a while to put together.

Save yourself hours of time with this free product sheet template.

What you get:


By submitting this form, you agree that ActiveCampaign may send you promotional emails about our products and services. You can unsubscribe at any time, free of charge. View our Privacy Policy.

Related automation recipes for a wonderful customer experience

Abandoned Cart Reminder

A contact is shopping on your ecommerce site. They fill their cart, they go to look at their cart. And then, just like that, their attention abruptly shifts. And the abandoned cart is all that remains of their visit. But, you can still get them back -- with this automated abandoned cart reminder email.

Targeted Product Interest Follow-Up

How do you follow up with customers that are interested in your products? How do you turn a one-time customer into a repeat customer? Are you looking for a way to send marketing emails based on customer interests? With this automation recipe you can send a series of targeted follow-up emails to encourage prospects to make a purchase based on product interest.

Birthday and Anniversary Coupon Email

Do you want to make loyal customers feel special and celebrated? This automation helps you celebrate customers on a specific date, like their birthday or the anniversary of them signing up with you. Add this special day coupon automation to your coupon marketing strategy.

Ready to get started?

Start a 14-day free trial of ActiveCampaign. No credit card, no setup, no hassle.

Join us for our next webinar

Improve Brand Awareness

Don't know how to improve brand awareness? You've come to the right place. Join us for a 100% FREE, one-hour-long strategy training specially designed to teach you how to earn trust and build relationships with your audience and how to turn brand awareness into brand recognition to generate more leads. Along with best practices for creating awareness about your brand, and tips and tricks for getting to know your prospects and customers.


What is a product sheet?

A product sheet has many names, like a sell sheet or sales sheet. The basic purpose of a product sheet is to identify all the specifications and uses of your product on a 1-page document.

If your product solves a problem for your customer, the product sheet explains exactly how your product accomplishes the solution. Product sheets are found on online stores as part of a product page or just before a customer moves to the checkout.

Why do I need a product sheet?

If you have a product page on your online store that outlines all product specifications, you might not think it’s necessary to also have a product sheet that covers all the same things.

However, a product sheet is an easy way to transfer information about your product just about anywhere. You can email it to prospective customers, for instance, so they already have all your information before they even get to your online store.

Because it’s such a short and concise way to advertise your product, it can be tricky to manage without help. A product sheet template will ensure you cover all the basics and have a good idea of what to showcase to your customers.

How to write a product sheet

Product sheets should grab a customer’s attention and answer any questions they might have about the product itself.

It might sound daunting, especially when you have to fit all the information on a single sheet of paper. But there are a few key things to keep in mind that will simplify the process.

This product sheet template will help you find the perfect blend of simplicity and data:

  • Company logo and product name
  • Headlines
  • Intro to the product
  • Product specifications
  • Evidence and data
  • Visuals

Company logo and product name

These additions might seem like a no-brainer, but they’re incredibly important to a product sheet. Your customers need to know who is putting the product out there and what it is. That way, they can recognize the name later when they actually want to buy.

Having your company’s logo on your product sheet reminds people whose idea this product was in the first place. If your company is better known, the logo will be more familiar to them than the name of the product and can help them find the product easier.


Aside from names and logos, having 1 or 2 great headlines can help a product stick in someone’s brain. A headline should tell a customer what a product is for and also be reasonably catchy so they can remember it at a later date.

A good headline is attention-grabbing. The design is just as important as the words themselves, as they need to pop in the right way to be eye-catching. Therefore, design your headline with color, italics, or bold fonts.

Introduction to the product

A short introduction to the product will introduce what it’s for and how it should be used. This intro should also be a space where you can introduce your company, especially if it’s fairly new.

Putting down your company’s goals and the idea behind your product will help convince a customer that you’ve answered a question they needed answering.

Product specifications

This section needs to convince a customer that your product is better than comparative brands. Give bullet points about what your product can do, what size it is, what some of the key features are.

Add in certain aspects that would make it competitive against other models or brands. For example, if you’re selling blank notebooks, you could mention your books have lined pages or the ability to add more content.

This section is about what would attract a customer to your product over other options. Mention special features, benefits, or improvements that could help sway a customer’s decision.

Evidence and data

After you’ve written your specifications, you need to back up your claims with evidence and data. You don’t have to do this for all your bullet points. For items such as size, your customers will be satisfied without needing the exact footage proved.

However, for certain specs, especially those that claim your product superior, you need to have some kind of data to prove it’s true.

This could include something as simple as a percentage of testers’ preferences for your product over another. Perhaps you’d like to add concrete data on how your product’s mentioned benefits work.

Evidence doesn’t have to take up a lot of room on your product sheet, but having the numbers to back up at least one of your claims will make your product more compelling.

Decide on visuals

The written information you include on a product sheet is only half the work. A more attractive product sheet will be more comprehensive to your customers. A product sheet template you make yourself should include a note on visuals and design.

Pictures of your product are necessary when you’re trying to describe the kinds of things it can do. Simply writing a description creates more work for the customer and doesn’t give them a true picture of what to expect. Therefore, visuals, diagrams, or a colorful design will help enhance your meaning.

Get more customers with this free product sheet template

A product sheet is a useful way to convince someone that your product is worth investing in. All the primary information and benefits to your product should be included, as well as compelling visuals and evidence of a great performance.

Ready to get started?

Start a 14-day free trial of ActiveCampaign. No credit card, no setup, no hassle.