In sales, you only get one first impression. Make it count.

Imagine you get into an elevator with 3 of your target customers. The 4 of you strike up a conversation, and one asks where you work.

You’ve prepared for this, and before the elevator doors even close, you’ve delivered your perfected elevator pitch.

They’re interested and asking you questions. You think you might close a deal or two in the few seconds it takes to get down to the first floor.

But then they ask if you have anything they can take with them, something that lays out what your company does and how it can help. If only you had a digital or physical version of your elevator pitch.

Whether you’re in an elevator or Zoom meeting, it’s situations like these when a sales sheet would come in handy. 

But where do you get started? What actually goes on a sales sheet?

Don’t worry; we have you covered with these free sales sheet templates. They have everything you need to create a professional sales sheet that you can print out or send digitally.

Interested in learning more about what an excellent opportunity a sales sheet is and how it can help you? 

Read on.

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What is a sales sheet?


Sometimes referred to as a “one page” or “one-pager,” a sales sheet is a valuable tool that serves as a digital or physical version of your elevator pitch. It should explain your product or service and how you can fix a potential customer’s problem. You can think of a sales sheet as an advertisement for how you or your company can help.

As it’s most likely the first thing a prospective client sees, a strong sales sheet needs to be easy to read and to the point. It should also be visually enticing and contain a direct call-to-action, as well as easily be shared both in-person or digitally.

There are 2 main types of sales sheets:

  • Product sheets: While there is often a short company overview, product sheets specifically highlight an individual product or service.
  • Company sheets: Focuses on your company and what problems you solve. Company sheets serve as an introduction and highlight all your products or services. This is also an excellent place to include any additional benefits your company might offer prospective clients.

Why do I need a sales sheet?

Let’s go back to that moment in the elevator. You have your potential customers interested, but unless they remember you, you have nothing. 

However, if they walk away with a sales sheet in hand, they’re taking your elevator pitch with them. Whether in their inbox or folded in their back pocket, they’re more likely to reach out or pass on your information to where it needs to go.

However, a sales sheet can do more than just provide an elevator pitch reminder. A good sales sheet will:

  • Introduce your company and what it does for prospective clients and customers
  • Build brand recognition and help your company “stick” in the minds of prospective customers
  • Streamline your sales funnel by giving all members of your company, not just the sales team, an easy way to introduce what you do and how you can help. This is especially useful for your marketing teams.

Who should use a sales sheet?

Any company that sells anything—products or services, B2B or B2C—should have a sales sheet. Whether you’re working with individual customers, clients with purchasing power, or enterprise-level CEOs, a sales sheet will help you get your company in front of the right people at the right time.

What to include on your sales sheet

First and foremost, your sales sheet should relay all your company’s important information on a single page, and the format should be very clean and use persuasive language. As mentioned above, you should have both digital and physical versions of your sales sheet, especially with the increase in the popularity of hybrid meetings.

As for the actual content, every sales sheet should include:

  • Your company name, logo, and product or service: Make sure they know at a glance who you are, what you do, and your product features.
  • Benefit-oriented visuals: Include product images and other visuals that outline your product benefits and what you have to offer. Make sure they are high-quality images and don’t be afraid to use color!
  • Your story: A short paragraph that outlines your company and what they stand for.
  • Testimonials: Social proof helps increase your credibility.
  • A call-to-action: Make sure your potential clients know what you want them to do.
  • Contact information: None of the above means anything unless they can take action, and they can’t do that if they don’t know where to find you.

It’s not difficult to see why a sales sheet is necessary for any company. Get started on your sales sheet right now with our free sales sheet template. 

As a bonus, you’ll also get 3 of our competitor templates to help you analyze your competitors and increase your market share.

Ready to get started?

Start a 14-day free trial of ActiveCampaign. No credit card, no setup, no hassle.