Make an Instant Connection with Video Script Templates

We all know we need repeat customers.

But, when we’re unable to get those repeat customers, it can be a very frustrating experience.

So, we did the heavy lifting to help increase your customer lifetime value.

These 4 free templates and scripts have generated the best ROI for 40,000 other companies across the world.

What you get:


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Get more leads and engagement for your videos with these Bonjoro automations

Activate New Customers by Sending a Personal Welcome Video

Are you struggling to get new customers to engage with your product or course? This recipe lets you send personalized welcome videos to new customers to delight them, and make sure they take the right steps to engage with your product.

Convert Inbound Leads by Sending a Personal Video

Automate personalized messages coming from a connected email address and allow the contact to reply seamlessly. This automation creates a deal task to reply via email when a contact responds to your 1:1 emails in an automation.

Get More Engagement Around Virtual Events/Summits/Galas

A virtual event is where people meet on platforms like Zoom and network. Holding speeches, raffles, and more. Use this automation, right after someone registers for your event (paid or free) to personally welcome them.

Ready to get started?

Start a 14-day free trial of ActiveCampaign. No credit card, no setup, no hassle.

Make an instant connection and turn your customers into superfans with welcome video scripts

It can be frustrating to experience very few repeat customers. We’ve created free welcome video scripts that help make an instant connection with strangers so you can exponentially grow your business. 

How to add personality to your product or service

As a business owner, you know how powerful creating a personal connection with your audience can be. Sending a personalized welcome video takes that to a new level as it helps accelerate the time it takes for them to go from stranger to super fan and then buyer. By sending a welcome video to each lead, prospect, or someone in your community, you help create a deeper and more trustworthy relationship with your audience. The great thing about a welcome proposal is that:

  • it allows you to connect with prospective clients or your audience in a personal way
  • it’s the modern equivalent of a handwritten note
  • it creates a deeper and more trustworthy relationship with your audience
  • it cuts through the standard ‘copy and paste’ or automated messages

And that’s just the start. 

Whether you’re a new business or solo entrepreneur, implementing personal welcome videos to your marketing and sales efforts is the key to strengthening customer lifetime value. You can send personalized welcome videos anytime, but what if you’re not sure what to say? 

After four years and analyzing results from over 40,000 companies across the world, Bonjoro has seen which templates and scripts generate the best ROI and impact.

How to use your free Bonjoro video welcome scripts

The format of each video script template is designed to be plug-and-play with Bonjoro. Each welcome video script includes a subject line and copy for the body. When you find a video script you like just connect Bonjoro with your ActiveCampaign account, and create your own video script template in just a few simple clicks.

Custom Video Welcome Script examples included:

  • Onboarding new customers
  • Upselling new customers
  • Responding to customer issues

How to Create a Template in Bonjoro

Step 1

Simply find the specific welcome script you want to use

Step 2

Open Message Templates in your Bonjoro account

Step 3

Copy and paste your desired script and subject line from this document into the Message Template editor.

Video script templates can include call-to-action ideas like a link to your appointment calendar or a document. Each template is designed to get more prospects to respond to your outbound sales or marketing efforts so you can book more calls and close more deals, and get more leads to engage with your offer, so they end up paying for your course or product. These welcome scripts are going to help you stand out and make more money.

What is your onboarding process?

Before you use your pre-built video welcome scripts, it will help to define a clear business goal that you want to accomplish. Then, decide which trigger event in your ActiveCampaign account (i.e. tag added, added to a list, etc.) creates a video task in Bonjoro.

The idea is that you’ll be able to easily access your script(s) in minutes based on certain actions that a person has taken and is recorded in your ActiveCampaign account. Since Bonjoro links together with your ActiveCampaign account, custom attributes like email address will automatically flow into Bonjoro so you’ll be able to record and send out a personalized video at the right time.

What should you say in your welcome video?

When it comes to recording and sending an engaging video, shorter videos tend to work better than long videos. A short video is around thirty seconds in length or a script that is one page. If you write a script that’s longer than one page, do a couple of rounds of editing and cut out all the unnecessary fat. Then read it out loud to listen for opportunities to make the language more conversational, or sentences shorter. The result is a video that’s engaging and succinct.

Script elements have:

  • an introduction
  • natural transitions
  • a conversational tone
  • a call-to-action

You don’t need a fancy teleprompter to remember your lines. Be genuine. If you make a small mistake, keep going and don’t edit it. People want to see authenticity!

What does Bonjoro+ActiveCampaign look like in action?

When you connect Bonjoro with ActiveCampaign, you can easily generate tasks to record personal videos at just the right time. This means you can:

  • create personalized video campaigns in Bonjoro based on key customer events and tags in your ActiveCampaign account
  • pass custom attributes from your ActiveCampaign account into Bonjoro so they are visible at the time of recording your message on Bonjoro’s web or mobile apps
  • customize every video with your own branding and call-to-actions

Ready to get started?

Start a 14-day free trial of ActiveCampaign. No credit card, no setup, no hassle.