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Acceptable Spam Report Rate


What is an acceptable spam report rate?

An acceptable spam report rate refers to the percentage of reported emails that are flagged as spam by recipients or email service providers (ESPs). It is a metric used to measure the level of spam complaints generated by an email marketing campaign or sender. A low spam report rate indicates that the majority of recipients find the emails valuable and relevant, while a high spam report rate may suggest issues with email content, targeting, or sender reputation.

What are the benefits of maintaining an acceptable spam report rate?

  • Enhanced deliverability: By maintaining a low spam report rate, your email campaigns are more likely to reach recipients’ inboxes rather than being diverted to spam folders. This improves the visibility and chances of engagement with your email marketing efforts.
  • Preserved sender reputation: A high spam report rate can negatively impact your sender reputation, which affects email deliverability across all campaigns. Keeping the spam report rate within an acceptable range helps maintain a positive reputation, ensuring your emails continue to reach subscribers’ inboxes.
  • Sustained audience engagement: A lower spam report rate indicates that recipients find your emails valuable and relevant, leading to increased engagement. By meeting subscribers’ expectations and delivering content that resonates with their interests, you can foster stronger relationships and higher levels of interaction.
  • Compliance with regulations: Maintaining an acceptable spam report rate aligns with anti-spam regulations, such as the CAN-SPAM Act and GDPR. By adhering to these guidelines, you avoid legal consequences while building trust and credibility with your audience.

What are some best practices for maintaining an acceptable spam report rate?

To ensure your email campaigns maintain an acceptable spam report rate, consider the following best practices:

  • Obtain permission: Only send emails to recipients who have given explicit permission to receive communications from you. Implement a double opt-in process to confirm subscribers’ intent and preferences, reducing the likelihood of spam complaints.
  • Provide clear and accurate content: Craft compelling subject lines and email content that accurately reflects the purpose and value of the message. Avoid deceptive practices or misleading claims that could trigger spam reports.
  • Segment and personalize: Utilize customer data and segmentation to send targeted and relevant emails to specific groups of recipients. Personalize the content, including recipient names and customized offers, to demonstrate that you understand their needs and preferences.
  • Optimize unsubscribe process: Make it easy for recipients to unsubscribe from your emails if they no longer wish to receive them. Provide a visible and accessible unsubscribe link in each email and promptly honor unsubscribe requests to minimize spam complaints.
  • Monitor feedback and complaints: Regularly review feedback loop reports and address any complaints or concerns promptly. Actively manage and resolve issues to mitigate the risk of recurring spam reports and maintain a positive sender reputation.

Also known as:

  • Permissible spam complaint rate

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