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What is an autoresponder?

An autoresponder is software that automatically sends pre-written emails or messages to a subscriber’s email address or phone number in response to specific triggers. These triggers can be set up to include a new subscriber signing up for a newsletter, an online purchase, or even an abandoned shopping cart.

Different from a broadcast email, an autoresponder is typically a single message, but modern email marketing platforms like ActiveCampaign can create more advanced autoresponders that send multiple triggered messages.

What are the benefits of using an autoresponder?

The benefits of using an autoresponder include saving time, increasing engagement, and improving customer relationships. By automating the process of sending emails, businesses can focus on other aspects of their operations and email marketing strategy while still maintaining communication with their customers.

Additionally, autoresponders can improve engagement by providing timely and relevant content to your mailing list, which can lead to increased open and click-through rates. Furthermore, autoresponders can help build and maintain strong relationships with customers by providing consistent and personalized communication.

Are autoresponders only used for emails?

Although the term ”email autoresponder” most often refers to an email sent after someone subscribes to an email list, it is possible to trigger an autoresponder based on other user actions. Most autoresponders are email autoresponders, but it is also possible to send text messages via some email service providers.

When not to use autoresponders

Autoresponders may not be appropriate for time-sensitive or urgent messages, as they may not be delivered immediately. Additionally, autoresponders should not be used to send unsolicited emails, as this can lead to spam complaints and damage a business’s reputation and email deliverability. It’s also important to note that autoresponders should not be used as a replacement for personal communication, as customers may still need to interact with a human representative for certain issues or inquiries.

What are common use cases for autoresponders?

Common use cases for autoresponders include a welcome email series to new subscribers, promotional emails for new products or services, abandoned cart reminders for e-commerce businesses, and event registration confirmations. Autoresponders can also be used to automate customer service inquiries or to send post-purchase follow-up emails.

How do you use an autoresponder?

Email autoresponder campaigns are triggered by customer actions. Some of these actions can include, but are not limited to

  • Signing up or subscribing for a newsletter
  • Completing a purchase or payment
  • Filling out a website form
  • Abandoning a shopping cart
  • Engaging with a specific webpage or taking specific actions on a website
  • Renewing a subscription or membership
  • Celebrating a birthday or anniversary
  • Not interacting with your product for a certain period of time
  • Referring others to your service
  • Registering for an event

How do you choose the best autoresponder?

Choosing the best autoresponder for your business depends on several factors, such as your business size, email list size, marketing goals, customers, budget, and technical requirements. Here are some key factors to consider when choosing an autoresponder:

  1. Features and functionality: Look for an autoresponder that offers the features and functionality that align with your marketing goals. For example, if you plan to send out complex email campaigns, you might need an autoresponder with advanced automation features, A/B testing, and segmentation. 
  2. Ease of use: Consider an autoresponder that is easy to use and has a user-friendly interface. This will help you save time and reduce frustration when setting up and managing your campaigns.
  3. Integration with other tools: Ensure that your autoresponder can integrate with your existing tools, such as CRM software, social media platforms, and e-commerce platforms. This will help you streamline your marketing efforts and improve data accuracy.
  4. Deliverability: Choose an autoresponder with a strong track record of delivering emails to the inbox and avoiding the spam folder. A high deliverability rate is crucial for ensuring that your emails are seen and read by your email subscribers.
  5. Cost: Compare the pricing plans of different autoresponders and choose one that fits your budget. Some autoresponders offer a free plan or a trial period, which can be a good way to test the platform before committing to a paid plan.
  6. Customer support: Look for an autoresponder with responsive customer support that can help you troubleshoot any issues that arise. Good customer support can save you time and ensure that your campaigns run smoothly.

What are the Best Autoresponders for 2023?

  1. ActiveCampaign
  2. Constant Contact
  3. Sendinblue
  4. Hubspot

Compare Email Marketing Software and Autoresponders

ActiveCampaign goes beyond the capabilities of basic autoresponders.

According to Venture Harbor, “ActiveCampaign is not only one of the most feature-rich email marketing automation tools, it’s also one of the most affordable and easiest to use.”

Curious about how we stack up? Learn more:

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