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Dynamic Content

Definition

Dynamic content is website or email content that changes based on who is viewing it. The goal of dynamic content is to provide a personalized, engaging experience for the user.

Dynamic content is made possible by cookies, tracking pixels, and tags or custom fields. An email service provider or website personalization tool stores information about contacts in tags or custom fields, and then changes the content on a website (or in an email) based on which custom field a given contact has.

What is dynamic content in email?

In email, dynamic content is email content that changes based on a subscriber’s data and behavior.

What is static content and dynamic content?

Static content is content that’s hard coded onto a web page and dynamic content references a CMS or external database to serve relevant content. Content on a webpage, email or app can be static or dynamic (or both!).

What websites contain dynamic content?

Most social networks like Twitter, Facebook, Tiktok and Instagram provide a unique experience for each user based on their behavior in the app. Many search engines, like Google and YouTube, also do the same. Websites like Amazon also generate dynamic content based on views and purchase history.

What is dynamic content delivery?

Dynamic content is generated “on the fly” with a delivery system that pulls in content from a CMS and assembles it on the page.

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