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Email Marketing Benchmarks


Email marketing benchmarks are the metrics used to measure the success of an email campaign. The most common email marketing bench marks are email open rate and email click rate. A more advanced email service provider can also help you attribute revenue directly back to your emails.

What is the success rate of email marketing?

Success in email marketing is often measured in click to open rate (CTOR). Click to open rate is measured at the campaign level and average success rates are around 14%.

What is a good CTR for email marketing?

Ideally, you’ll want to see between 15 and 25% of your subscribers opening your emails and a click through rate between 2-5%. A successful click to open rate should be over 20%.

What is a good open rate in 2021?

In 2021, a good email open rate exceeds the average of 21%. In your business, this may depend on the size and health of your email list, as well as the quality and purpose of your emails.

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