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Email Marketing Conversion Rate


Email Marketing Conversion Rate is the percentage of subscribers that complete an email CTA (call-to-action). It is an ROI (return on investment) measurement, and is therefore considered an important metric. Since many conversions are sales-based, the email marketing conversion rate is an indicator of the financial success of an email campaign.

What is a good conversion rate for email marketing?

In 2020, a good conversion rate for email marketing was an 18% open rate and 2.6% click through rate (CTR).

What is the average email conversion rate?

In 2018, covnersion rates for email marketing peaked at nearly 19% and in 2020, the average conversion rate was roughly 15%.

What is a good marketing conversion rate?

What’s a good conversion rate for marketing? Really, anything above 10% is going to help you grow your business significantly. Top businesses achieve, on average, an 11-12% conversion rate so anything over 10% puts you in the top tier of all global marketers.

What is the average ROI for email marketing?

Studies vary, but the average ROI for email marketing (done well) is over 100%. Studies continue to show that email marketing has the highest ROI of any marketing channel.

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