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Email Marketing Tools


Email marketing tools are the software and applications used in email campaigns. Email marketing tools are used for:

  • Email design
  • Email building
  • Sending email
  • Optimizing email
  • Measuring email metrics
  • Generating email reports

What is the best email marketing tool?

According to G2’s 7,316 reviews, ActiveCampaign is one of the best email marketing tools. According to one reviewer, “Excellent tool, reduces the headache and simplifies the scheduling and mental cost of reaching out to your clientele. Great set of features, and has full DKIM/SPF support so no bounced messages. The flowchart-like style helps you keep things concise over time. I’ve never needed to contact support.”

What are the 4 types of marketing emails?

  1. Email Newsletters
  2. Acquisition Emails
  3. Retention Emails
  4. Promotional Emails

Is email marketing still effective?

While email marketing has been around for over two decades, it’s changed to also include more marketing automation, as well as a focus on customer relationship management software (CRM). Email marketing is, arguably, more popular than ever before and whether your business is just starting or has been around for over 25 years, email marketing can help you grow.

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