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Event Marketing


What is Event Marketing?

Event marketing is a type of marketing that involves creating and executing an event to promote a product, service, or brand. It is a strategic approach to engage with potential customers and build a relationship with them. The event can be in-person, virtual, or hybrid, depending on the audience and the goals of the event.

What are the Benefits of Event Marketing?

There are many benefits to event marketing for businesses. It allows businesses to showcase their products or services in a more interactive and engaging way than traditional marketing methods. Events also provide opportunities to network with potential customers, generate leads, and build brand awareness. Additionally, events can create a sense of community around the brand, which can foster customer loyalty.

What are Some Common Uses of Event Marketing?

Common use cases of event marketing include product launches, trade shows, conferences, and experiential marketing events. Product launches are an effective way to showcase a new product and generate excitement around it. Trade shows provide opportunities to showcase products and services to a specific industry or audience. Conferences are an excellent way to network with peers and share knowledge about a specific industry or topic. Experiential marketing events are designed to create a unique and memorable experience for attendees, such as pop-up shops or immersive installations.

How Do I Start an Event Marketing Strategy?

To do event marketing, businesses need to identify their target audience and the goals of the event. They should then create a plan that includes logistics, marketing, and content. The logistics include venue, catering, and equipment, while marketing involves creating promotional materials, such as flyers, social media posts, and email campaigns. The content of the event should be engaging and informative and aligned with the goals of the event.

What are 3 Easy Things You Can Automate for Events?

There are many things that you can automate when running a successful event marketing strategy. These are some of the easiest and fastest automations you can set up in ActiveCampaign.

Event RSVPs via Facebook Lead Ads

RSVPs are one of the many things you can automate in Event Marketing. ActiveCampaign has a pre-built automation you can download and use right away.

RSVP automation using Facebook Lead Ads

Event Reminder via Eventbrite

How does your calendar currently look? Missing an event is a common mistake. Don’t lose out on valuable attendance over something you can easily automate. Use this 3-step pre-built automation to automatically send event reminders to your attendees.

3-step event reminder automation

Post-Event Follow-Up via Eventbrite

The event is over, now what?

This is your time to automatically fill your sales pipeline with leads at their pique interest! Use this automation to send a follow-up email to engage post-event leads and create a deal in your CRM.

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Also Known As

  • Experiential marketing
  • Live marketing
  • Participation marketing

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