Back to Glossary

Google Analytics


Google Analytics is a popular free website analytics platform. Offered by Google, Google Analytics provides information related to website traffic.

Using Google Analytics can help website owners and webmasters understand sources of website traffic (including organic traffic, social traffic, referral traffic, and paid traffic). Additionally, Google Analytics has features to help webmasters understand visitor activity on a website, with the ability to set up custom events and goals related to those events.

Ready to get started?

Try it free. No credit card required. Instant set-up.