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An infographic is an image or graphic used to present information or data. Although infographics can include charts and similar data visualization, infographics are characterized by their use of iconography and visual representations of ideas. When infographics are used to present abstract ideas using concrete images, they can make it easier to understand the key principles of the topic they cover.

Infographics are most often used as a visual summary of the data and key takeaways for a relatively narrow subject. Infographics are particularly useful for marketers seeking to explain difficult-to-understand concepts.

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