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Lead Generation

Definition

Lead generation is the process of converting prospects into a lead based on the interest they show in your business. Some examples of lead generators are blog posts, coupons, live events, and online content.

What is a lead generation process?

Lead generation methods can be linked to advertising, but may also include non-paid sources such as organic search engine resultsĀ or referrals from existing customers.

What are the types of lead generation?

2 types of lead generation include:

  • Outbound – Actively seeking out new leads via “push” marketing
  • Inbound – Creating content and marketing that attracts qualified leads via “pull” marketing

Is lead generation legit?

Lead generation is absolutely legit. Helping businesses get more customers through better marketing is a viable and improtant business.

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