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Lifecycle Marketing


Lifecycle marketing is the process of guiding potential customers through stages in the customer journey.

Lifecycle marketing is meant to tailor messages based on the current stage of the customer and meet the needs they have to move them to the next stage. Each stage of lifecycle marketing requires a different message in order to keep a customer engaged.

key channels to lifecycle marketing

What are the four stages of the customer lifecycle?

The four stages of the customer lifecycle are:

  • Reach & Engage
  • Nurture & Educate
  • Convert & Close
  • Support & Grow

What is lifecycle strategy?

Lifecycle strategy is customizing your marketing strategy to deliver on your brand promise at each of the stages of the customer lifecycle.

What is a lifecycle marketing manager?

A lifecycle marketing manager owns the development of the customer journey, often choosing to define specific landmarks in the journey, overcome roadblocks and execute programs that push for deeper engagement with customers to increase revenue and retention.

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