Back to Glossary

Marketing Management


What is marketing management?

Marketing management refers to the process of planning, organizing, directing, and controlling an organization’s marketing activities. The ultimate goal of marketing management is to increase sales and profits by creating a positive image for the organization and building strong relationships with its customers.

Why is marketing management important?

Marketing management is crucial for businesses because it helps them identify and satisfy customers’ needs and wants. By creating effective marketing strategies and campaigns, businesses can differentiate themselves from competitors and reach its target audience more efficiently. Successful marketing management also helps businesses build brand awareness and loyalty, increase customer retention, and drive long-term growth.

What are the benefits of marketing management?

Some of the benefits of marketing management include increased revenue, improved customer satisfaction, enhanced brand reputation, and better market positioning. It also helps businesses stay relevant and competitive in an ever-changing market.

What job titles does marketing management consist of?

There are several job titles that fall under marketing management, including: 

  1. Marketing director
  2. Marketing manager
  3. Product manager
  4. Brand manager
  5. Advertising manager
  6. Public relations manager
  7. Digital marketing manager

These professionals are responsible for overseeing different aspects of the marketing function, such as market research, product development, pricing, promotion, and distribution.

What makes marketing management successful?

Successful marketing management involves several key elements

  1. A deep understanding of the target market and customers’ needs and wants. This knowledge is achieved through market research and analysis, which enables businesses to create effective marketing strategies and campaigns that resonate with their target audience.
  2. Strong leadership and management skills. Marketing managers must be able to communicate effectively with their team and collaborate with other departments, such as sales and finance, to achieve the organization’s goals.
  3. Continuous monitoring and analysis of the market and consumer trends. By staying up-to-date on the latest developments in the industry and adjusting their strategies accordingly, marketing managers can ensure that their organization remains competitive and relevant.
  4. Successful marketing management involves creativity and innovation. Marketing managers must be able to come up with new and exciting ideas to capture the attention of their target audience and differentiate their brand from the competition.

Who are some of the most influential marketing managers? 

  1. Philip Kotler – Known as the “Father of Modern Marketing,” Kotler’s pioneering concepts and teachings reshaped marketing strategies, emphasizing customer-centric approaches and the vital 4 Ps of marketing.
  2. Sheryl Sandberg Sandberg, Facebook’s COO, transformed digital marketing and advocated for women’s leadership through her insights, notably in her book “Lean In.”
  3. Ana Andjelic – Andjelic’s expertise in luxury branding and digital transformation challenged marketing norms, offering fresh insights into consumer behavior and technology’s impact.
  4. Steve Jobs – Although not traditionally thought of as a marketing manager, Jobs was a master of branding and product marketing. He was instrumental in creating Apple’s iconic brand identity and launching innovative products like the iPod, iPhone, and iPad.
  5. Seth Godin – Godin is a prolific author and speaker on the subject of marketing. He has written over 20 books on marketing and has been a thought leader in the industry for decades.
  6. Keith Weed – Weed is the former Chief Marketing Officer of Unilever, one of the world’s largest consumer goods companies. He was responsible for overseeing Unilever’s global marketing strategy and has been recognized by Forbes in 2017 as one of the most influential marketers in the world.
  7. Bozoma Saint John – A trailblazing executive at Apple, Uber, and PepsiCo, Saint John’s innovative campaigns and diversity advocacy redefined brand-building and cultural connections.

Also known as

  • Marketing strategy
  • Marketing leadership

Related Content

Ready to get started?

Try it free. No credit card required. Instant set-up.