Back to Glossary

Meta Description


A meta description is a snippet of text used to summarize a web page’s content. Meta descriptions are usually about 155 characters (about 980 pixels) long. Within a web page’s HTML, meta descriptions can be found within the meta data.

Search engines often use meta descriptions in search results to let visitors know what a page is about before they click through. A meta description that contains the searched for keyword may get clicked on more frequently than one that does not.

Ready to get started?

Try it free. No credit card required. Instant set-up.