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Opt-in Marketing


Opt-in marketing is a type of permission based marketing that involves using an opt-in process to confirm email addresses. Opt-in marketing enables ongoing communication of information and offers to contacts who would like to receive content from you.

What is opt-in email marketing?

Opt-in marketing results in an opt-in email list of contacts who have willingly given you their email address, with the knowledge they will be contacted by you in the future.

How do I get customers to opt-in email marketing?

Four ways to increase your customers opting in for email marketing are:

  1. Run lead generation ads on Facebook
  2. Add an exit intent popup to your website
  3. Create compelling offers
  4. Attach effective CTAs to all offers

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