Back to Glossary

Return On Sales


What is a good return on sales?

A good return on sales, also known as ROS, is a financial metric used to evaluate the profitability and efficiency of a company’s operations. It measures the percentage of net income generated from each dollar of sales revenue. ROS is calculated by dividing the net income by the total sales and multiplying it by 100. The resulting percentage indicates the profitability of a company’s sales activities.

Benefits of achieving a good return on sales

Achieving a good return on sales is crucial for businesses as it indicates their ability to generate profits from their sales efforts. Here are some key benefits of achieving a good return on sales:

  • Profitability: A high return on sales signifies that a company is effectively converting its sales revenue into profits. It indicates the company has efficient cost management, pricing strategies, and overall operational effectiveness.
  • Financial Stability: A good return on sales indicates a financially stable business. It implies that the company can cover its operating expenses, interest payments, taxes, and other obligations while generating profits from its sales activities.
  • Investor Confidence: When a company consistently achieves a good return on sales, it instills confidence in investors and stakeholders. A strong return on sales demonstrates the company’s ability to generate profits and provides reassurance that their investments are being utilized effectively.
  • Growth Opportunities: A healthy return on sales allows businesses to reinvest profits into growth initiatives, such as expanding product lines, entering new markets, or investing in research and development. It provides the financial resources to fuel business expansion and capitalize on new opportunities.

Integrating Return on Sales with business strategies

To achieve and maintain a good return on sales, businesses can integrate various strategies and tools into their operations. Here are some examples:

1. Using CRM and sales software:

Implementing customer relationship management (CRM) systems and sales software can enhance sales efficiency, enable better tracking of sales activities, and improve customer relationships. These tools provide valuable insights into customer behavior, allowing businesses to optimize their sales processes and focus on high-potential opportunities.

2. Implementing sales automation:

Sales automation tools help streamline repetitive tasks, such as lead qualification, follow-ups, and order processing. By automating these processes, businesses can increase sales team productivity, reduce errors, and allocate more time to strategic sales activities that drive higher returns.

3. Leveraging marketing software and automation:

Integrated marketing software and automation platforms can enhance marketing efforts, lead generation, and customer engagement. By aligning marketing campaigns with sales objectives, businesses can attract qualified leads, nurture them effectively, and improve conversion rates, ultimately contributing to a better return on sales.


A good return on sales is a critical financial metric that measures the profitability and effectiveness of a company’s sales operations. Achieving a healthy return on sales brings numerous benefits, including increased profitability, financial stability, investor confidence, and growth opportunities. By integrating tools such as CRM, sales software, sales automation, marketing software, and marketing automation, businesses can optimize their sales processes and enhance their return on sales. Monitoring and improving return on sales is an ongoing effort that requires strategic planning, effective cost management, and a focus on customer-centric sales practices.

Also known as:

  • ROS (Return on Sales)
  • Profit Margin
  • Sales Profitability

Ready to get started?

Try it free. No credit card required. Instant set-up.