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Shared Media


What is the definition of shared media in business?

Shared media, also known as earned media, refers to the publicity gained through promotional efforts other than paid advertising. This can include word-of-mouth, social media shares, customer reviews, or any content about your brand that is created and distributed by others. It’s a form of third-party endorsement, making it a crucial part of your overall marketing strategy.

How can businesses benefit from shared media?

Shared media can offer a multitude of benefits to businesses. When customers, influencers, or journalists share content about your brand, it serves as a form of endorsement that can be more influential than traditional advertising. One of the advantages of this type of media is that it can greatly enhance your brand’s credibility and trustworthiness.

Moreover, shared media can significantly extend your reach without extra advertising costs. When your customers share your content or mention your brand on social media, their followers also become aware of it, thereby expanding your audience. Additionally, when shared widely, this form of media can also improve your search engine rankings, making it easier for potential customers to find you online.

Furthermore, shared media provides valuable customer insights. By paying attention to what people say about your brand, you can better understand your customer’s needs, preferences, and concerns. This can guide your marketing strategy and help you improve your products or services.

In marketing automation and CRM, shared media can be effectively monitored and managed using tools like ActiveCampaign. This software allows businesses to track customer interactions and measure the effectiveness of their shared media efforts.

How can shared media be utilized in email marketing and sales automation strategies?

Shared media can play a crucial role in your email marketing and sales automation strategies. For instance, you can encourage email subscribers to share your content on social media platforms. This extends your reach and strengthens your relationship with your subscribers.

In terms of sales automation, shared media can help automate customer engagement. Positive customer reviews, or testimonials can be shared automatically across various platforms, showcasing your brand’s success and building trust with potential customers.

ActiveCampaign, a robust sales automation, and email marketing software, can help businesses manage their shared media efforts effectively. It can track social media interactions, automate the sharing of positive reviews, and personalize email marketing campaigns to encourage further sharing.

What are some best practices for maximizing shared media?

Maximizing shared media requires a proactive approach and a focus on building solid relationships with your audience. Here are a few best practices:

  • Create Share-Worthy Content: Whether it’s email content, blog posts, or social media posts, ensure your content is valuable, engaging, and easy to share.
  • Encourage Sharing: Don’t hesitate to ask your audience to share your content. You can do this within your email marketing campaigns or social media platforms.
  • Engage with Your Audience: Respond to comments, thank people for sharing your content, and engage in conversations on social media. This strengthens your relationships with your audience and encourages further sharing.
  • Monitor Your Shared Media: Use tools like ActiveCampaign to track how your content is shared and discussed. This will help you understand what works and what doesn’t, allowing you to refine your strategy.

Shared media represents a powerful marketing tool that can significantly enhance a brand’s credibility, expand its reach, and provide valuable customer insights. By incorporating shared media into your marketing automation and sales strategies and using a CRM like ActiveCampaign, businesses can foster stronger customer relationships and achieve greater marketing success.

Also known as

  • Earned Media
  • User-Generated Content

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