Back to Glossary



Unsubscribe or ‘opt-out’ means that a contact has expressed their desire to be removed from an email list. When emails are no longer relevant or important to a contact, they can unsubscribe to cancel their subscription to the list or service.

In some countries, the law requires all emails sent to a mailing list to include an unsubscribe button.

What does unsubscribe from emails mean?

What happens when you unsubscribe from an email?

What is a good email unsubscribe rate?

Ready to get started?

Try it free. No credit card required. Instant set-up.