Back to Glossary

User Generated Content (UGC)


User-generated content (UGC) is any written content, video, imagery, or other content format that is created by users of a product or service, rather than the company who creates the product or service. User-generated content is often submitted to online forums or social media platforms and communities.

User-generated content can have major benefits for a brand. Because a brand typically has more customers than employees, user-generated content is a way to create a lot of content very quickly. Users are highly likely to share the content they create with friends, which increases word of mouth.

User-generated content also has potential drawbacks. When the volume of user-generated content is high, it is difficult to control the quality of content. Additionally, user-generated content can sometimes result in the creation of objectionable materials, which a brand may have to moderate or address through public relations.

What are examples of user generated content?

Why is user generated content so important?

Is user generated content credible?

Ready to get started?

Try it free. No credit card required. Instant set-up.