Deliver connected experiences across channels

Go beyond email. Leverage a complete set of marketing tools (including web, social, email, chat, and text) to meet your customers where they are, and meaningfully engage at every stage of the customer lifecycle.

Try it free. No credit card required. Instant setup.

Use workflows and drip campaigns to save time

Nurture your leads automatically. Send people through automated workflows based on their unique interests—then drive them to take action.

Personalize experiences across channels

Build relevant experiences right into the fabric of your website and landing pages. Use tags to segment people based on their activity and interests, and follow up in another channel—with even more relevant messaging.

Deliver free offers and collect contact information

Capture contact information with high-converting, customizable forms and landing pages. Then, trigger automations that deliver lead magnets and automatically start a nurture sequence.

Reach people where they are

Your audience doesn’t just hang around their inbox. Reach them across channels with text message automation, personalized landing pages, and integrations with Facebook and Twitter.

Find your most engaged leads

Who’s most interested in what you have to say? Lead scoring and engagement tagging makes it easy to find your most qualified leads.

Deliver relevant messaging through each stage of the customer journey

Our CXA platform helps you set up targeted, omni-channel marketing campaigns, and automatically pivot your message based on whether a customer is pre-purchase, mid-purchase, or post-purchase.


ActiveCampaign is the key ingredient to keep us in contact with the customer...and to do it in a way that's part of that personal relationship

How Morrow Audio uses CXA to create personal relationships with customers


Recovery of abandoned carts


Won on potentially lost sales

See how it works for your marketing team

Try it free. No credit card required. Instant set-up.

integrations 2x 3

Integrate with the marketing tools you already use

You should be able to use any marketing tool you like. That’s why ActiveCampaign integrates with 870+ different apps, including WordPress, Zapier, and Shopify.

The tools you need for modern marketing

Migration services

We’ll migrate your automations, emails, forms, and contacts to ActiveCampaign for free.

Site & event tracking

See what people are doing on your website and follow up automatically.

5-version split testing

Test subject lines, from name, images, and email content—up to five versions per campaign.

Conditional content

Change email content based on what you know about each contact.


Choose from hundreds of pre-built automations to create lead nurture sequences, abandoned cart reminders, and more.

Landing pages

Spin up high-converting landing pages quickly, with simple setup and customizable templates.

Unlimited sending

Send as many emails to your audience as you like.

870+ integrations

Strengthen your existing toolset with best-of-breed apps like Shopify, Slack, Twilio, Slack, Typeform, and more.

Advanced reporting

See what’s working in your marketing—and find opportunities to make it work better.

Targeted web experiences

Personalize any web page using data stored in tags, such as past purchases, demographics, interests—or anything else.

Lead scoring

See how each contact engages with your marketing materials.

High-converting forms

Customize four different types of forms to collect contact information and trigger automations.

See how it works for your marketing team

Try it free. No credit card required. Instant setup.