How can automation help scale your SaaS company?

Scale comes from lower churn, higher expansion, and more users. Marketing automation helps you onboard and expand existing customers at the same time as you nurture and convert new ones.

Try it free. No credit card required. Instant setup.

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Onboard users to reduce churn

If users don’t see the value in your product, why would they stick around? Use automated workflows to increase feature adoption and reduce churn and increase your bottom line.

Track in-app events

What are users doing in your app? Track in-app events and use them to trigger messages that help people get the most out of your product.

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Manage customer health

Are your customers in danger of churning? How do you know? Use lead scoring and pipeline stages to identify the customers you need to save.

Automate outreach based on user actions

Get users to engage with your success team. Trigger emails and other messages based on customer health, feature adoption, and hundreds of other factors.

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Send triggered notifications to your users

Did a payment fail? Does a user need to upgrade their plan to use a feature? Send triggered emails to push for expansion and keep billing running smoothly.

See how it works for your business

Try it free. No credit card required. Instant set-up.

A RESTful API makes it easy to build powerful connections

The ActiveCampaign API is as easy to use as the platform. You make simple API calls, we’ll handle the messy logic on our end.


You guys spoiled me

“We actually hooked up to ActiveCampaign first, and you guys spoiled me. I thought all the APIs would be just be as easy to use as ActiveCampaign and they’re totally not.”

Mike, co-founder de MemberVault

Automation helps you create a more personal experience

The goal isn’t to automate everything. But by automating manual processes behind the scenes, you give your team the time they need to deliver a personal, relationship-building experience.


Integrate with the tools you already use

You should be able to use any tool you like. That’s why ActiveCampaign integrates with 870+ apps, including Zendesk, Zapier, and Calendly.

It’s like hiring someone to manage your marketing (without needing an extra desk)

ActiveCampaign gives you the tools you need to grow your SaaS business.

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Marketing automation

Automatically target the right people and manage the marketing no one else has time for.

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Email marketing

Use targeted, triggered emails to promote plan expansion and feature adoption.

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Track your leads, manage customer health, and make sure your sales and success teams are on the same page.


Site & event tracking

See exactly what your customers are doing in your app and on your website.

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Facebook Custom Audiences

Automatically target people with Facebook ads based on how they interact with your app.

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Group your contacts by plan tier, average account value, and hundreds of specific behaviors.

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Advanced reporting

See which offers and campaigns get the best results. Use reports to find new ways to grow.

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Custom forms

Capture leads and email addresses with custom forms—and automatically trigger automations.

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See exactly where your best customers come from.

See how it works for your business

Try it free. No credit card required. Instant set-up.