ActiveCampaign Legal Center

It’s our goal to empower all parts of your business. That means making sure you always have the important information you need. Here you can learn more about ActiveCampaign’s legal policies and guidelines and how they help set you up for success.

Policies that keep your customers safe — and better engaged

Consent, Anti-Spam, and Cookie policies do more than just respect your customers’ personal data and privacy. They help you boost customer engagement and improve your email and SMS deliverability.


Obtaining consent isn't only common courtesy, it's required by anti-spam and other privacy and consumer protection laws. These rules and tips can help keep you compliant.


We're committed to giving you the highest level of deliverability possible. Learn about email bounces, unsubscriptions, and complaint rates — and how to avoid causing them.


The ways we use cookies to help us see which features are most popular, count visitors to a page, keep our services secure, and provide you with a better experience.


Build stronger customer trust and loyalty with privacy (including GDPR) compliance

ActiveCampaign understands that your customers’ privacy is important to you, so we’re on top of everything you need to be GDPR-friendly and mindful of data protection requirements around the world. In fact, meeting your privacy requirements can grow your audience — because your customers will be confident their personal data is protected. Learn more about how ActiveCampaign makes it easy for you to meet GDPR compliance.

Privacy & Data Protection Agreements

We’ve put together the documentation you might need under privacy and data protection laws.


We make it possible for you to sign a Data Processing Addendum with us, which regulates the processing of personal data of your customers.

Data Privacy Framework

ActiveCampaign complies with the Data Privacy Framework in respect of the processing of personal data received from the EEA, UK or Switzerland.


The Standard Contractual Clauses provide another legal transfer mechanism for the personal data of your customers from the EEA, the UK and Switzerland which you can choose to sign (updated for the European Court of Justice’s ruling in Schrems II).

More information about privacy and data protection can be found below.

List of Sub-processors

The identity, role and location of the 3rd parties authorized to process personal data of your customers.

CCPA Information

The California Consumer Privacy Act protects the consumer privacy of California residents

LGPD Information

The General Data Protection Law is Brazil’s first comprehensive data protection law

Need more information? Consult our Terms of Service and other legal agreements.

Terms of Service

What you agree to in order to use ActiveCampaign

Acceptable Use Policy

The types of content you can (and can’t) create or distribute through ActiveCampaign

Conversations Terms

Rules for using the Conversations chatbot

Facebook Messenger Terms

Rules for using Facebook Messenger with ActiveCampaign

Service Level Agreement

Our performance commitments to our Enterprise tier customers

Privacy Policy

How ActiveCampaign handles your personal information when you use our services

MAP Policy

The Minimum Advertised Price Policy sets pricing rules for resellers

API License Agreement

Rules for developers who use our API

App Studio Terms of Use

Rules for developers who use the App Studio