Harness data from every corner of your business

Build powerful unified data structures that use your entire tech stack to power personalized marketing automations.

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Automation workflow with Eventbrite integration that sends a VIP access email if contact has attended 3 plus events and an event lineup schedule if they have not.

Bring even more into your marketing automation platform

Custom objects act as a dedicated space within your contact records to house various types of data relevant to your business processes.

Let’s say you run a music shop that offers lessons. You could build custom object to store details about instruments offered or instructor schedules. You can then use these data points to trigger automated emails and campaigns.

Get the full picture for every customer relationship

Custom objects extend and amplify the data you can record in standard objects like contacts, accounts, and deals. What’s more, you can record multiples of each data set to build a complete historic record of all relevant touchpoints.

Field mapping example using the Google Sheets integration.
  • Improve access to data

    Develop powerful workflows using any data from the apps, tools, or spreadsheets you already use to run your business.

  • Drive clarity across your organization

    Understand every touchpoint with your customers in the moment — without losing any historical context.

  • Keep track of your customers’ preferences

    Gather and store important information about your contacts from across your marketing stack to build more relevant segments and campaigns.

  • Deliver dynamic experiences

    Surpass customer expectations by using actionable data to create personalized experiences that drive growth.

Take action on what really matters to your customers

Use the data you collect from custom objects to drive more meaningful experiences for your contact list.

  • Understand your customer relationships

    With a complete record of how every customer has engaged with your business, you can automate the most relevant experience possible.

    Example of how a contact can be tracked by the channels in which they interacted with your organization.
  • Use any data from across your business 

    Easily create and manage any custom objects you can imagine directly within the app. Build and host your own integration using our custom objects API.

    Sample Automation workflow that demonstrates how closing a Zendesk ticket will trigger a Slack message to the account manager and send an email to the contact requesting feedback.
  • Get insights into all your open deals

    Use unique customer actions you define to keep open deals moving through your pipeline.

    Automation demonstrating how a document signed in Docusign updates the contacts status to won in the CRM and sends a Slack message to the sales channel celebrating the close.
  • Access account data from a single view

    Have all relevant account information at your fingertips and ready for use in your marketing and sales efforts.

    Illustration of the ActiveCampaign CRM dashboard on a mobile device.

Dynamic Content

Send the right content to the right people every time. Create dynamic and conditional content blocks that show different copy or media for each user.

A female-presenting person in a professional setting, overlaid with an email with a conditional content trigger.


Manage your leads in one place with our fully-featured CRM tool. Track your prospects from the first interaction all the way through to closing the deal.

Two salespeople looking at a laptop, while the screen shows them moving a contact from the Interested column to the Engaged column in the ActiveCampaign CRM.


Sort and tag contacts and use your data to build more relevant user journeys for every customer.

A male-presenting person using a laptop, overlaid with a marketing automation that sends an 1:1 email when a contact interacts with an upsell campaign.


Leverage our holistic reporting tools to track your campaign's value, understand your ROI, and pinpoint gaps across your marketing strategy.

Ready to take ActiveCampaign for a spin?

Try it free for 14 days.

Free 14-day trial with email sign-up
Join over 150k customers. No credit card needed. Instant setup.