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App partners can now update new (or existing) apps to include custom objects

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Partner (and 1st party) apps can now upgrade their apps to include an object schema and leverage Custom Objects platform capabilities.

We are continuing to iterate on Apps, leveraging the flexible data model by allowing partners to grow their apps as we grow the capabilities available to them. As we continue to deepen the value of apps built on the platform, customers will see the expansion of ecosystem apps with the additional platform capabilities used to power more data into ActiveCampaign.

Learn more about custom objects.