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#WeAutomateThat: Easily track engagement and automate more targeted 1:1 emails

Blog One to One Email Launch Image 6

One-to-one emails let sales reps engage sooner with qualified prospects, know the right time to reach out to existing customers for personal conversations, and follow-up with the personal touch at scale when it will be the most effective.

How do one-to-one emails work? You can: 

  • Use an automation block action to easily send a personal email through a connected personal account, like Gmail, Yahoo, Outlook, and more.
  • Create automations with a one-to-one email using a Deal trigger, like Enters a pipeline, Deal stage changes, Deal status changes, or Deal field changes.
  • Include personalization tags and hyperlinks in your automated one-to-one emails to nurture stronger relationships.
Blog One to One Email Launch Image 5

With newly added sales engagement automation metrics like opens, clicks, and replies, you can easily track how your audience is engaging with your emails and see which are inspiring action. Even better, you can trigger automations based on these engagement actions – making it even easier to automate routine communications so your sales teams can focus time on the most qualified leads and the highest-value customer conversations.