Click. Drag. Split. Make your automation more flexible.

The split action makes it easier to control your automations. That means you can see what works and give customized experiences without creating dozens of automations.

Try it free. No credit card required. Instant setup.


If your funnel doesn’t work, tests can fix it

Do you know what marketing works and what doesn’t? The split automation action lets you test one entire automation workflow against another. That means you can stop asking “which email got the most clicks” and start asking “which funnel won the most customers.”

Your marketing questions. Answered through testing.

  1. How long should you wait before sending each message?
  2. How many times should you reach out to prospects?
  3. Does a combination of site messages and emails work better than just email follow-up?
  4. Which offer gets people to buy?

What can you split test?

When you A/B test your automation workflows, you can test anything you can automate. Decide the winner based on conversion rate, email opens, or any other factor you choose.


Test your workflows for free

Try it free. No credit card required. Instant setup.

Make limited offers without worrying if something will break

What if your offer ends at 12AM? Or you have limited supply? The split automation action makes it easy to control the details of your funnel, so that you don’t need to be up at midnight with your mouse hovering over “turn off automation.”
offers nodes

Split automations based on the number of conversions

What if you have a limited number of seats? Or a certain number of products? Instead of building and keeping track of multiple automations, the split action lets you make an offer until you sell out—and then send other contacts down a different automation path.

Here are some ways you might split based on conversions:

split orange

Split automations based on a set time

Time for a sale! Send contacts information about time-limited events—then automatically switch up your funnel once the event is over.

Here are some ways you might split based on time:

A system that saves you time on more effective marketing

Automation testing works with our other features to help you see where you’re converting sales and where you could improve.


A/B testing makes your automations more effective, so you don’t have to worry that your marketing isn’t working.


The goals feature helps you measure the results of A/B tests—and see exactly who converts.

Advanced reporting

Measure your business’s growth over time. See the results of your workflow improvements.


Get notified when contacts take key actions within the automation workflows that you’re testing.

Get started for free. Yup, free.

Try it free. No credit card required. Instant setup.