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Join the ActiveCampaign Deliverability Team for an in-depth discussion about deliverability best practices and the upcoming Google and Yahoo email authentication requirements set to take effect in February 2024. We’ll answer all of your questions live and provide you with an update on how ActiveCampaign can seamlessly guide you through these changes. 

We’ll cover:

  • 🧠 Why Deliverability Matters
  • Unraveling the Impact on Business Reputation
  • Exploring the Relationship Between Deliverability and Inbox Placement

🔑 Key Factors Affecting Email Deliverability

  • Authentication (DKIM, DMARC, SPF)
  • Decoding Sender Reputation
  • Mastering Content and Engagement Strategies

🔃 Overview of the Changes Coming in 2024

  • Understanding Why Google and Yahoo are Making These Changes Now
  • Assessing the Impact on the Email Marketing Landscape
  • Grasping the New Requirements

👣 Steps to Ensure Compliance 

  • Navigating the Purchase and Authentication of Email Domains in ActiveCampaign

📨 Email Best Practices to Boost Deliverability

  • Empowering Your Strategy with Custom Mail Server Domains
  • Ensuring User-Friendly Unsubscribe Processes
  • Streamlining Effortless Double Opt-In
  • Implementing Real-Time Campaign Monitoring
  • And more!


Event Details

Date: February 15, 2024


North, Central, and South America – 12:00PM CST

Australia, New Zealand, and Asia Pacific – 9AM AEDT

Europe – 3:00PM CEST

Length: 30 Minutes

All registrants will get a recording!


Register Here

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Your Hosts

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Danny McCarthy

Multimedia Production Principal

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Mackenzie Macksey

Senior Product Marketing Manager

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Josh Kahle

Group Product Manager 

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Nicola Selenu

Principal CX Specialist, Deliverability

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